Television

Zee to capture world viewers with a corporate film

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/24/family.jpg?itok=9OmF7Gxa

MUMBAI: Films are one of the best ways to express oneself. And that is exactly what even Zee Entertainment Enterprises (Zee) is doing with a Corporate Brand film that was unveiled today. It is based on its brand positioning - “Vasudhaiva Kutumbakam - The World is My Family”.

Through the film, the company reinforces its vision to welcome the entire world to be a part of the Zee Family in an extremely unique and creative manner.

The musical film, which has been created by Scarecrow Communications, blends people from various countries staying with Indians like a joint family - working together, enjoying rituals and celebrating festivals in an Indian style. It reflects the essence of Zee’s brand image, conveying that it has been a cultural ambassador of India, to millions of viewers across the globe for more than two decades. The network has also roped in Hot Films Production Company for the corporate brand film.

Zee’s head corporate brand Roland Landers said in a release: “I am extremely glad to unveil the new brand film. Zee’s brand positioning envisions its world as a unified family, without any caste, boundary or religion, which this film has beautifully brought to life showcasing a blend of multiple nationalities celebrating togetherness.”

Zees brand positioning envisions its world as a unified family, says Roland Landers
We are confident that this communication will establish the perfect connect with the audience, says Manish Bhatt

The channel will be rolling out the film on all Zee channels, social media platforms and the newly launched corporate website and other key on ground properties very soon. It will certainly ensure that the film reaches all the key internal and external stakeholders of Zee.

Scarecrow Communications founder director Manish Bhatt, said: “It was like an opportunity to create this one-of-its-kind World Anthem. Creating communication for the brand that connects with more than 700 million viewers and over 169 countries was a mammoth as well as a prestigious assignment for Scarecrow. We are confident that this communication will establish the perfect connect with the audience.”

The entire music video has been shot at exotic locations - like the Royal lands of Rajasthan and scenic Maharashtra. Monumental sites like Patwa Haveli, Jaisalmer Fort, Gadisar Lake, Suryagarh Palace along with Streets of Jaisalmer and Koyna Lake in Satara were chosen to bring out the essence of distinct visual that the world identify India with.

The song in film is sung by Keerthi Sagathia, who became popular after singing the title song for Aamir Khan’s Satyamev Jayate. She has also sung A R Rahman's compositions like Maiya Maiya from Guru, Veera from Raavan among others, Vivienne Pocha, who has sung many hits for movies like Taare Zameen Par, Housefull, Fashion, Delhi-6, Bachna ae Haseeno, The Blue Umbrella, Bas Yun Hi, Yuvvraaj among others, and Akshat, a young classical singer.

It is composed by Rooshin Dalal, one of the youngest music directors known for his composition and background score for Ram Gopal Varma’s The Attacks of 26/11, Rajat Kapoor's Mithya and Dibakar Banerjee's Love Sex aur Dhoka.

The music video has been directed by Vijay Maurya of Hot Films, who is known for his performance as an actor in movies like Socha Na Tha, Black Friday, Paanch and Mumbai Meri Jaan. 

This brand film can be watched on www.zeetelevision.com

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/ssr.jpg?itok=ybHvDIzO
Media trials: Bombay HC says 'will have to lay down guidelines'

NEW DELHI: The Bombay high court has said that in light of recent events, it may have to lay down guidelines to check the rash of media trials in the country. While listening to a tranche of pleas seeking restraining orders against trial by media in the Sushant Singh Rajput case, the division bench...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/nbsa.jpg?itok=IpABQht_
NBSA gives date & time to news channels to air apology in Sushant Singh Rajput coverage

NEW DELHI: After directing the electronic news channels Aaj Tak, Zee News, News 24 and India TV to comply with its previous order of apologising on-air for their ‘insensitive coverage’ of actor Sushant Singh Rajput’s death by suicide, the News Broadcasting Standard of India (NBSA) has now given the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/preeti.jpg?itok=jsgAeXCs
Good writing is about the soul, not success: Preeti Mamgain

The Screenwriters Association (SWA) held its first peer-judging awards show earlier this month. The awards were given in various categories and were judged by senior writers from the industry. Indiantelevision.com – which has been a regular partner of the SWA – got into short conversations via...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/pr.jpg?itok=4U4XwfT4
Critically acclaimed American dystopian drama, ‘Fast Color’ to premiere on MN+ and Romedy NOW

Offering some of the most celebrated Hollywood movies of all time to its viewers, MN+ and Romedy NOW will simulcast the Indian Television premiere of the American supernatural movie, ‘Fast Color’ this Sunday October 25, at 1:00 PM and 9:00 PM.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/q.jpg?itok=pnhf3jtc
TV will grow, but digital is where the money's at: SPNI's NP Singh

Sony Pictures Networks India MD and CEO NP Singh has always believed in looking on the bright side. After the network lost the IPL media rights to arch rival Star Sports, Singh claimed they were better off and more profitable without the league.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/aajtak.jpg?itok=tayoapIL
Aaj Tak enters Bengal market with first regional digital extension

NEW DELHI: Aaj Tak is venturing into the regional digital news space with the launch of bangla.aajtak.in. The digital format of Aaj Tak Bangla will showcase exclusive content in politics, literature, sports, technology and entertainment for its visitors. The unveiling of Aaj Tak’s Bangla digital...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/republic.jpg?itok=aJYudEDW
TRP row: Republic TV's broadcast of Hansa Report not illegal, says court

NEW DELHI: Mumbai Police commissioner Param Bir Singh opened up a pandora’s box on 8 October when he addressed the press conference on the subject of TRP manipulation. Ever since, the news broadcasting industry has been beset by flying allegations and accusations, as well as FIRs and lawsuits...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/arnab.png?itok=MIYAZief
Delhi high court rules Republic TV cannot use ‘News Hour’

New Delhi: The fight for who holds the rights to the words ‘News Hour’ and ‘nation wants to know’ between Benett Coleman & Co’s Times Now and ARG Media Outlier’s Republic TV has been on for a very long time. Earlier, BCCL had moved the high court seeking a permanent injunction against Arnab...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/t.jpg?itok=8VyEsBnY
Celebrate This Glorious Victory Of Good Over Evil With Some Of The Greatest Heroes And Villains This Sunday On &flix And &PrivéHD

A time of happiness, the festival of Dusshera celebrates a new era, ushered in by the victory of good over evil. On this auspicious day, watch as evil is extinguished with fury and vengeance as glorious battles and fierce action awaits you on Sunday, 25th October 2020 only on &flix and &...

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories

* indicates required