Heli-cam shoots Zee Rishtey Awards

MUMBAI: Those looking forward to watching the Zee Rishtey Awards coming Sunday are in for a visual extravaganza.

For the first time in the history of Indian television, a Heli-cam has been deployed to shoot all the acts live at the venuem that is, at the Andheri Sports Complex.

For the uninitiated, Heli-cams are known for their flexibility and small size, and are used globally to capture aerial photographs and moving images. The technology has been of great use to professionals including astronauts and scientists for procuring panoramic views of the Earth but it is yet to make its debut in the Indian television industry.

Exults director Zee Rishtey Awards Arun Sesh Kumar: “The camera is being used in films too these days, but nobody has used it for TV shows in India till now.” Kumar, who is fascinated by the technology, wanted to bring it in to shoot the Awards that have been planned on a gigantic scale.

Just the platform set up by Umang Kumar for the performances is 1060/80 feet; he informs, pointing out that the Heli-cam has entered the Indian market just a month and a half ago.

“We have spent a bomb to rent the camera that is usually imported from the US. The good part is that it came with an operator who was a pro at handling it and we got enough time to rehearse and get a hang of using it with ease,” says Kumar, adding that the Heli-cam has helped them capture every nook and cranny that was hitherto unreachable. It took almost 48-hours for the team to shoot the entire show.

Kumar says that the camera has been used to capture some of the interesting moments that goes on among the audience. Besides, it has even helped in getting a better view of some of the exciting acts in the show.

And, the camera isn’t the only first at the upcoming awards. The Zee programming team has come up with a few innovations, with Sharmistha Roy Banerjee, creative director of Essel Vision that has produced the show, working for over a month to get everything in place for the big night.

According to Kumar, “This year’s show is much better and bigger than any of the past years,” with artistes from Zee’s many serials roped in for the event.

Another first is that in keeping with Zee’s theme, Vasudhaiva Kutumbakam (the world is my family), the channel is extending a gesture of friendship to other channels. Kumar reveals that Zee Entertainment Enterprises Limited MD Puneet Goenka has come up with the idea of felicitating top shows from other channels; marking the opening of a new chapter in Indian television history. “I agree that channels are always at war. But rivalry doesn’t need to be taken to the level of enmity,” says Kumar, who thinks the initiative will work well for the industry.

With so many new beginnings, the awards, to be aired on Zee TV on Sunday, 1 December, have got good sponsors too, reveals a source from the marketing team. Vaseline is the title sponsor and the show is powered by Vatika Enriched Coconut Oil. Lacto Calamine Reneu is the Co Presenting Sponsor and Colgate Active Salt Healthy White, Dabur Chyawanprash, JOY Skin Fruit Face Wash, LIC, Johnson Baby Cream are the associate sponsors.

Latest Reads
WarnerMedia integrates organisational structure in India, Clement Schwebi to lead

KOLKATA: WarnerMedia International has unveiled its new-look for India, southeast Asia and Korea organization and leadership, strengthening its position and commitment to the region. This unites WarnerMedia Entertainment Networks comprising the legacy Turner and HBO businesses with Warner Bros....

Television TV Channels News Broadcasting
Sony lines up 15 top-bill sponsors for India vs Australia series

KOLKATA: Sony Pictures Sports Network (SPSN) is all set to broadcast the highly anticipated India tour of Australia 2020 series starting 27 November, which will feature 3 T20Is, 3 ODIs and 4 Tests. The matches will be aired live on Sony Ten 1, Sony Ten 3 and Sony Six channels in India from 8.00 am...

Television TV Channels GECs
Mathrubhumi, Kerala Government ODEPC collaborate for Future Gateway Webinar Series

NEW DELHI: Kerala-based  media group, Mathrubhumi initiated future gateway webinar series for keralites in association with Kerala government ODEPC (Overseas Development and Employment Promotion Consultants). The webinar series targeted job series abroad and was held as Facebook Live on mathrubhumi...

Television TV Channels News Broadcasting
Zee brings heartfelt campaign on this world television day

Zee TV, is commemorating world television day in a fashionable and heartfelt way. To celebrate this occasion, Zee has launched a TVC that celebrates our very own ‘family member’ fondly known as television set which quietly sits in the corner of the house.

Television TV Channels GECs
Zee TV is back with season 2 of fantasy thriller 'Brahmarakshas'

MUMBAI: Zee TV is all set to whisk off its viewers into a world of fantasy with another intriguing season of its immensely successful weekend thriller, Brahmarakshas. Produced by Balaji Telefilms, the show will bring a unique and fascinating narrative inspired by the folklore about the...

Television TV Channels GECs
TRP scam: ED steps in to probe money laundering angle

NEW DELHI: It seems that the TRP manipulation scandal that has caused quite a stir in the Indian news broadcasting industry is far from done and dusted. The case has now come under the lens of the enforcement directorate (ED), which has filed a case under PMLA and will be examining the money...

Television TV Channels News Broadcasting
IPL season 13 clocks 400 billion minutes of consumption

Mumbai: Star India delivers the biggest IPL ever in the history of the tournament. From swashbuckling young talent, exciting clashes, to nail-biting double super overs in a single day, season-13 was nothing short of electrifying. With fans enjoying matches from the comfort of their homes, Dream11...

Television TV Channels Sports
Bhojpuri channels go all out for Chhath celebrations

MUMBAI: Chhath Puja is an ancient religious festival observed by Hindu women in Uttar Pradesh, Bihar and Jharkhand, performed over four days to worship the Sun God. The rituals include holy bathing, fasting, and presenting offerings to the rising and setting sun. While celebrations have begun,...

Television TV Channels Regional
BARC week 45: Star Plus, Zee TV & Sony Sab retain top spots in pay platform

MUMBAI: Star Plus, Zee TV and Sony Sab have retained their hold as the top three channels on pay platform in week 45 (Saturday 7 November 2020 to Friday 13 November 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Sab has held on to the third position on pay platform. Dangal...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required