Television

Amrita TVs short snippet Thattu Kada crosses 500 days of telecast

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MUMBAI: BENGALURU: Malayalam GEC and news satellite FTA channel Amrita TV announced that its one to three minute snippets’ program on fast food eateries ‘Thattu Kada’ has completed 500 days. The show is aired seven times daily towards the end of each news bulletin.

“Not everyone has the time to watch a 30 minute episode on eateries,” says a source at Amrita TV to www.indiantelevision.com. “Our focus has been on low cost, on variety, on hygienic places and food. We’ve had calls from across the country from people asking us for the location of a food joint in their area that has been aired by us,” informed the source.

“Each snippet is produced by our various bureaus’ across the country, and we air Thattu Kada all days of the week, including Sundays’,” the source added further. “Since a snippet is a part of the news, we have not brought on separate sponsors’ for the show as yet.”

The channels says that over 500 eateries have been aired on Amrita TV with a new joint being featured every day of the week. Fanning out in all districts of Kerala as well as Delhi ,Chennai, Bangalore ,Mumbai, Hyderabad, UP, Bihar, Chattisgarh, Uttarakhand , Gujarat and Assam, Amrita TV news reporters have discovered and highlighted unknown food joints which dish out culinary delights at affordable prices.

The channel says that in an era where eating out has become a burden, the popularity of Amrita TV’s ‘Thattu Kada’ is a testimony of the common man’s preference for food which is cooked in front of one's own eyes, served piping hot without any cosmetic frills, and at a value-for-money tariff.

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