Life OK, Sony are the biggest gainers of TAM wk19

 MUMBAI: All's Ok with Life OK and Sony Entertainment Television (SET) in week 19 of the TAM ratings report. The two channels are the biggest gainers in the ramped up digital universe that TAM is now reporting on from 5 May. TAM data (for Hindi speaking market including five new LC1 markets, C&S, 4+) sourced from a channel, shows Life OK added 21 GRPs this week to close the week with 123 GRPs (102 GRPs last week) and the No 6 slot. Life OK's mythological drama Devon Ke Dev..Mahadev added some points to register 1.8 TVR (1.5 last week). Its crime-based show Hum Ne Li Hai...Shapath showed rapid improvement with 1.4 TVR (0.8 last week).

SET, the other major gainer, continued its upward journey this week too by adding 12 GRPs to its last week tally taking it to 166 GRPs and the third spot among GECs. SET scored on the back of its crime-based properties like CID (2.2 TVR), Crime Patrol (2.0 TVR) and comedy reality show Comedy Circus that registered a 1.5 TVR. Its fiction shows such as Bade Achhe Lagte Hain added eyeballs as they rated 1.6 TVR (1.3 last week). Other fiction shows either stagnated or dipped marginally during the week.

The good news for GECs, however, is that the genre has overall grown by 37 GRPs, taking it to 1,004.

Back to the leader, Star Plus continues to lead the flock with an increase of eight GRPs to 232. The channel's new talent hunt-cum-reality show India's Dancing Superstar notched a 2.6 TVR on its Saturday and Sunday telecast even as fiction shows like Saathiya Saath Nibhana continue to be stable in week 19 with 2.2 TVR. Its chart topper, Diya Aur Baati Hum's ratings, however, declined from 4.0 to 3.8 TVR in the week ended 11 May. Pyaar Ka Dard occupies No 3 position amongst all Hindi fiction shows with 2.9 TVR (2.8 last week).

"We are doing very well in the expanded digital TV universe. But what is more important is that we have seen that our relative share has improved continuously over the last quarter. Though our relative numbers have been low (average of past 13 weeks) but the share of the channel has improved," says Star India vice-president - marketing Nikhil Madhok.

Following Star Plus is Zee TV, that held on to its second spot on the Hindi GEC chart with 174 GRPs (175 last week). Zee TV's top performer was the fiction series Qubool Hai with 2.8 TVR (2.6 last week) followed by Sapne Suhane Ladakpan Ke that rated 2.7 TVR (3.0 last week). Its reality talent hunt India's Best Dramebaaz's viewership declined by a huge margin on Saturday to 1.8 TVR (2.4 last week) and on Sunday to 1.6 TVR (1.9 last week).

At fourth spot, is Colors which dropped a point to record GRPs of 165. Its leading fiction series Balika Vadhu notched a 2.8 TVR (2.7 last week) and Madhubala rated a 2.5 TVR (2.4 last week). Sasural Simar Ka ended the week with 2.3 TVR (2.5 TVR last week).

Multi Screen Media's other Hindi GEC Sab maintained status quo with 131 GRPs and was at the No 5 spot. Ditto was the case with Max which is telecasting IPL6 which stayed put at 224 GRPs, while Sahara continued to shed GRPs and dropped to 13 GRPs.

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