DD's New Year programme cost Rs 4 million

DD's New Year programme cost Rs 4 million

NEW DELHI: Doordarshan spent a sum of Rs 3.9 million on its New Year?s eve programme ?Dhoom 2013?, aimed at honouring the vamp as a tribute to 100 years of Indian cinema.

The telecast of the programme had been put off in view of the demise of the gang rape victim in Delhi, but was later telecast on 13 January.

Parliament was informed that of the total amount, Rs two million was paid to the artistes while the rest was for infrastructure including set, light, audio, venue hiring, decoration etc.

The pubcaster claimed that the programme recorded good viewership rating, as reflected in the Television Audience Measurement (TAM).

This included All India Market: 0.98 among (All 4+years) viewers.

ii) Market (Hindi Speaking Market): 1.02 (All 4+years) viewers.

iii) Hindi Speaking Market in Non Cable & Satellite: 11.84 iv) All India 2013 in Non Cable

Satellite: 13.43

Produced by Mumbai Doordarshan, it showcased the lost vamps of the Indian Cinema.

With Choreography and performance from Madhushree, Rekha Vishal Bharadwaj, Kavita Seth, Mamta Sharma, Tochi Raina, Vikas Bhalla, Ritu Phatak and Sanjivani Belande, the programme took the viewer back in to the glorious world of the vamps of Indian Cinema.

The scripting of the show was done by Deepti Mishra (of Tanu Weds Manu fame). Manini Mishra and Raju Nigam compered the programme. The voice over for the specially created AV for Dhoom 2013 had been done by Arvind Mehra.

The sets had been designed by Johnny Lever Company. The programme was supported by Johnny Lever and the cine star Jeetendra.

Dhoom 2013 felicitate the vamps of yesteryears - Bindu, Helen, Aruna Irani, Jayashree T, Padma Khanna and others.

Dhoom 2013 was conceived and designed by the Additional Director General of Mumbai Doordarshan, Mukesh Sharma.

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