IOC launches sales process for broadcast rights in Asia for 2016 Olympics in Rio

IOC launches sales process for broadcast rights in Asia for 2016 Olympics in Rio

MUMBAI: The International Olympic Committee (IOC) has launched the process for the sale of the broadcast and exhibition rights for territories within Asia for the XXII Olympic Winter Games (2014) in Sochi, Russia, and the Games of the XXXI Olympiad in Rio (2016), as well as the second Summer Youth Olympic Games in 2014 in Nanjing, China. Supplemental bids will also be considered for the XXIII Olympic Winter Games in 2018 in PyeongChang, Republic of Korea and the Games of the XXXII Olympiad in 2020 (host city yet to be selected).

The IOC is considering bids for broadcast rights in 24 countries including India, Indonesia, Iran, Nepal, Pakistan, Thailand and Vietnam. The IOC has asked for bids to be submitted by 5 July 2013. Last year the Olympics had aired on ESPN Star Sports in addition to DD.

The IOC will assess bids on their ability to meet the highest standards in broadcast quality, their capacity to reach the broadest possible audience across different media platforms, their commitment to promoting the Olympic Games and the values of the Olympic movement, as well as on the financial offer.

The IOC will consider bids from organisations who can guarantee full exploitation of the rights either on a multi-territory or country-by-country basis.

Sign up for our Newsletter

subscribe for latest stories