Technology
Report on Hindi News Viewership

Generation C powers YouTube's growth in India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/23/Youtube.jpg?itok=tTEPCoUH

MUMBAI: Search engine giant Google has released new insights into India’s audiences on YouTube that reveal major opportunities for brand advertisers. More than 70 per cent of YouTube’s viewers in India are under the age of 35, while 72 per cent have a college degree or higher, according to an online survey by Google of more than 2000 Indians.

The research paints a picture of a new type of consumer Google terms Generation C: a young, tech-savvy group of trendsetters who define what’s popular in content and culture. This group thrives on 4Cs, each of which represents an opportunity for brands to reach and engage Gen C on YouTube.

Creation: YouTube users are deeply engaged with online video, spending hours watching, creating and uploading video on YouTube and creating opportunities for advertisers to engage with this prized demographic in the process.

Three quarters of Indian web users say YouTube is their first stop when looking for videos online. The same proportion claims it’s one of their favourite websites. The research also revealed that one in five Indian YouTube users creates video content on a daily basis.

Community: India’s Generation C constitutes an active online community, swapping videos with friends via email and social networks. More than half of Indian YouTube users share videos on social networks, and the same proportion also shares videos from YouTube over email.

But that’s not the end of the story: About three quarters of Indian YouTube users go on to visit the site mentioned in a YouTube video and a whopping 3 in 5, posted a comment about the video, while 7 in 10 scroll down to read comments others have written.

Curation: India’s Gen C cares about finding videos that matters to them, using subscriptions help manage their interests and content preferences--including branded content.

Connection: Gen C switches between devices 27 times a day, and Indian users watch nearly 30 per cent of their YouTube videos on mobile. Smartphone owners spend one quarter of their YouTube time on mobile, while tablet owners spend about 20 per cent.

YouTube Vice President of Marketing Danielle Tiedt said, “If brands create videos that Gen C loves to share, they will. If you create communities around your brand, Gen C will join and participate.” And with 2 in 3 Indian users visiting websites mentioned in the videos they watch directly, that’s a major opportunity."

Google predicts that as smartphone penetration continues to rise in India, so will the opportunities for brands to personally reach Gen C. That’s good news for advertisers, because greater connectivity across multiple screens create more opportunities for brands to communicate with this crucial audience.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/14/fifa.jpg?itok=6rcnTmaF
Technology is Making the FIFA World Cup More Exciting Than Ever

Technology lovers in India will be excited by the developments that are set to enhance the viewing experience of the FIFA World Cup Qatar 2022. Given that technology is a major part of life for people in the country from a young age, these technological advancements will be of interest to a large...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/07/27.jpg?itok=fUz_21E7
What's a VPN?

You might want to know what a VPN is. A virtual private network, or VPN, is a comfortable connection hooked up over the net between a tool and a group of people. The secure connection helps to make certain that sensitive data is adequately sent. In addition to permitting the user to do remote work...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/ccnp-security.jpg?itok=R6PL1KdB
350-701 Cisco Exam All You Need to Pass - DumpsOut

DumpsOut tires engaging its clients with the most reasonable products level best. They are never a weight on your financial plan. The costs are undeniably not exactly the merchant instructional exercises, web based training and study material. With their lower value, the benefit of DumpsOut 350-701...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/03/01/project.jpg?itok=R1rcW_w9
The Necessity of Project Management

Project In Controlled Environments or PRINCE2 is a method of project management that helps in dividing larger projects into smaller sizes to make the stages more controllable and easier to manage. One can learn this method of project management through a PRINCE2 foundation and practitioner course....

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/qr.jpg?itok=ogJI_EVn
How can QR codes for the construction industry modernize their construction operations today?

Are you considering how you can make your equipment user-friendly and safe? Is it necessary for the construction business to use QR codes? Everything is now easy as a snap thanks to technology.  To make transactions easier, many businesses and venues are already employing QR codes. A QR code can...

Technology Software Middleware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/31/photogrid_plus_1622458057586.jpg?itok=ESKIreFU
PallyCon adds App Security to its digital arsenal

New Delhi: PallyCon, a global leader in Multi DRM, forensic watermarking services, and anti-piracy technology on Monday launched its state-of-the-art app security service. A simple plug-n-play solution, it is dedicated to helping content developers and publishers protect their content from...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/25/photogrid_plus_1621929238771.jpg?itok=i32RmUqA
Mobile World Congress to go ahead in June as planned

New Delhi: Spanish authorities have given the green signal to conduct this year's Mobile World Congress (MWC) as per plans in Barcelona from 28 June to 01 July. The decision was made after the authorities reviewed the health and safety plans put forward by the organizers for the upcoming event. 

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/sb.jpg?itok=85pJ0ISw
Streambox-US Video technology pioneer to enter India

Streambox, the industry leading pioneer in delivering unique IP based video streaming solutions over low bandwidth connections, has announced the opening of a new sales office in Mumbai to address the vibrant post-production markets in India and southeast Asia.

Technology Hardware Set-top Boxes
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/15/harmonic.jpg?itok=ltNxb8OJ
Mowies optimises its workflow with Harmonic's VOS Cloud Streaming SaaS

MUMBAI: LATAM-based on-demand media platform Mowies, which has a unique revenue model for creators of feature films, documentaries, TV series, theatrical performances, concerts, and other original content, has decided to optimise its workflow with Harmonic's VOS 360 cloud streaming offering.  The...

Technology Software Applications