Arise inverters launches new TVC with a humour streak

NEW DELHI: Arise Invertors have come out with a new television commercial that attempts to bring humour even as it conveys the commercial message. Created by Percept/H for Apocalypso Films executive creative director Rajiv Agrawal, the TVC has been directed by Pradeep Sarkar and produced by Rachita Chowdhury.

Arise India Ltd. MD Avinash Jain said, “Through the TVC we wish to communicate our core message of Arise Inverter, thus helping in saving electricity. The mandate to Percept H was to create an endearing advertisement which creates an instant connect with the audience and makes them understand the USP of the product in the first view itself. With the resultant advert we are very optimistic about the deliverance of the messaging and thus are looking forward towards encouraging sales of the product.”

Rajiv Agrawal said, “Arise has been a fledgling brand. The owners have decided to take it to a different level. The one line brief from the chairman, Avinash Jain, was: ‘give me memorable advertising’. How many times do client say such things these days? And that’s exactly what we’ve attempted to do. Create disruptive advertising which, hopefully, will be memorable while doing justice to the brand and the volumes.”

The story line of the 30-second film opens inside the chamber of an orthopedic doctor. A doctor is examining the X-ray and the patient lying on the bed with his leg stringed and his wife and a nurse standing by. The doctor looks at the patient and speaks: “Hoon…Sharma Ji aapke pair ki dono haddiyan ghutne se toot chuki hain. Ek mein 6 inch ki nail dalegi aur doosre mein steel ki plate. Theek hai?” The patient looks bewildered. “Hmm…”

As the doctor in his style consoles the patient, he says: “Process hai…tumhare haath hi haddi ko khurcha jayega”. The patient gives the scared look and asks in disbelief: “K..K..Kyoon?”

The doctor once again consoles the patient. “Arre leto leto…process hai…char mahine ka plaster lagega…uske baad football, kabaddi, kuch bhi khel sakte ho.” The patient in surprise asks the doctor: “Kya guarantee hai?” The doctor replies in full confidence: “Guarantee…Hai Guarantee!…”

The doctor points out to the supers appearing one by one on the screen: Intelligent Charging System and Sinewave Service.

The voice-over : “Intelligent Charging System ki Guarantee…Sinewave ki Guarantee…Service ki Guarantee…”

The product window shows a wide range of Arise Inverters and Batteries: “Yeh hai Arise Ki Guarantee… Arise inverter aur battery ki full range par…Ab India bolega Arise…”

Come back to the patient speaking into the camera with a smiling face: “…Hai Guarantee”

The doctor now instructs the nurse to pull the leg: “Iska taang kheecho”

Arise logo appears on the screen chorus: “Arre Wah Wah Wah Wah!”

Latest Reads
News Nation is all prepped up with special content this Bihar Elections

The country is gearing up for its first full-fledged elections amidst the COVID-19 pandemic. With the dates approaching, excitement is increasing but there is also a sense of panic. For a total of 243 seats, major political parties are preparing for a fierce battle. Meanwhile the Government...

Television TV Channels News Broadcasting
Partnership with Kapil Sharma will attract more advertisers: Sony YAY business head

MUMBAI: With schools closed and few opportunities to have fun outside, kids have been cooped up indoors. Parents, busy with their own work from home gigs or just tired from constant child-rearing, plonked their charges in front of TV sets to keep them occupied and out of their hair. This led to a...

Television TV Channels Kids
NH Studioz appoints Ravi Malik as CEO

MUMBAI: In a major shake-up in its corporate leadership, NH Studioz has brought in Ravi Malik as CEO, appointed Rohit Bohara as digital head and named Jatin Pandit as head of its business operations and productions.

Television Production House Post Production
News18 India's Bhaiya Ji Kahin is at Ground Zero in Bihar to capture voters’ expectations ahead of the assembly polls

After travelling across different districts to bring forth the real concerns of the people from ground zero amidst the ongoing pandemic, News18 India's popular show Bhaiyaji Kahin has been travelling across the poll bound Bihar. Considering the significance of the state assembly elections in the...

Television TV Channels News Broadcasting
ZEE Entertainment announces strategic restructure of organization

MUMBAI: ZEEL has announced a strategic restructuring of the organization in line with its  ‘ZEE 4.0 Strategy’. As part of the restructure, the company has brought in Rahul Johri as president – business, South Asia. He will be responsible for leading the integrated revenue and monetization team. In...

Television TV Channels GECs
Strengthening their VFX vertical, Contiloe Pictures ventures into Hollywood with ‘American Pie Girls’ Rules’

After creating a mark for themselves in the television industry, in Indian Cinema and the Web, Contiloe Pictures has now announced their extension into Hollywood by bagging their first ever International project - ‘American Pie Girls’ Rules’. Strengthening their VFX portfolio, the content...

Television Production House Post Production
Paramount Players hires Jeremy Kramer as president

Paramount Pictures has hired former 20th Century Studios executive Jeremy Kramer as president of Paramount Players.

Television Production House Fiction
CBI takes over investigations from Lucknow Police in TRP manipulation

NEW DELHI: The latest development in the alleged TRP manipulation row is that the Central Bureau of Investigation (CBI) has taken over the inquiry into the alleged TRP manipulation case from the Lucknow police, according to officials quoted in a PTI report. A case had been registered in the...

Television TV Channels News Broadcasting
Chrome dm week 41: Hindi News emerges as top gainer

NEW DELHI: Hindi News genre has become the top gainer in week 41, 2020 of Chrome Data Analytics and Media data, albeit with a marginal growth. The genre has grown by 0.30 per cent. In this genre, ABP News has gained the highest OTS with 99.9 in the HSM excl < 1 market. OTS is the actual census-...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required