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Close Trai Ad cap: Broadcasters get respite from Delhi High Court

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MUMBAI: The Indian broadcasting community has got a respite on the Telecom Regulatory Authority of India (TRAI) ad cap case. The Delhi High Court today granted an interim order preventing the regulator from carrying out any coercive action against broadcasters violating the mandated 12 minute ad cap set by it.



Broadcasters are heaving a sigh of relief as there were fears that the regulator would prosecute them for the same. Last week's Supreme Court judgment had struck down the Telecom Dispute Settlement Appellate Tribunal’s (TDSAT) powers to adjudicate against TRAI regulations. This had nullified the efforts by the broadcasters to get a reversal in the ad cap case by TDSAT.



The date of the next hearing is 13 March 2014. Broadcasters have to continue the weekly submission of ad duration data to the TRAI.



The case is surely set to drag on for quite some months as compared to its briskness in TDSAT.  The broadcasters include the NBA, 9X Media, Sun TV, B4U, TV Vision, Sun TV, E24 and Pioneer Channel that had approached the HC after the case was dismissed by the TDSAT last week.

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