MAM

MEC India wins at 2013 Effective Mobile Marketing Awards

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/10/20/Untitled-1.jpg?itok=E05kynPB

MUMBAI:  MEC India has bagged an award for the ‘Most Effective Location-based Service/Campaign’ at the recently concluded 2013 Effective Mobile Marketing Awards ceremony held on 28 November in London.



The agency received the award for one of its campaign designed for Colgate at Kumbh Mela. Centered around the Maha Kumbh Mela held in Allahabad, Uttar Pradesh, the campaign was aimed at connecting with audiences at the festival, that is one of the world’s largest religious gatherings witnessing over 80 million people in attendance this year.



Speaking on the occasion, Red Fuse Communications CEO Shubha George said, “We feel honoured to be recognised on a renowned global platform like the 2013 Effective Mobile Marketing Awards. Executing and implementing the campaign was a challenging task for the team, especially for a mammoth project of the scale of the Maha Kumbh Mela. The prime objective at the Maha Mela was to attract and engage consumers in a highly competitive environment, which inspired us to think beyond traditional methods. The award encourages us to push further boundaries in the future.”



Mobile phone was selected as the medium to connect with the large audiences at the Maha Kumbh Mela. “This was the very first time in India that a brand had used location-based voice communication to convey the desired message and generate direct response from the audience” said George.



A total of over 700,000 pilgrims visited a specially erected Colgate stall during this whole Maha Kumbh Mela promotion.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/27/photogrid_plus_1627376440985.jpg?itok=JYfBiw8K
upGrad highlights importance of online degrees in new ad film

MUMBAI: Edtech platform upGrad has launched a new ad film addressing the disenchantment experienced by the youth across the country due to the shutting down of institutes in the wake of the Covid-19 pandemic, as they stare at an uncertain job market and future unemployment.   Taking ahead its ‘Sirf...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/27/im.jpg?itok=2LHtt500
Criteo appoints Taro Fujinaka as MD - retail media, APAC

Mumbai: Criteo, the global technology company that provides the world’s leading commerce media platform, on Tuesday announced its expansion to offer retail media solutions across six markets in the Asia Pacific region (APAC).  Since its regional launch in Japan in 2019, the Criteo retail media...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/27/photogrid_plus_1627371924998.jpg?itok=DUKvEgo_
Kirloskar group appoints Pitchfork Partners for its brand refresh campaign

Mumbai: The Kirloskar group of companies comprising of Kirloskar Oil Engines, Kirloskar Chillers, Kirloskar Pneumatic, Kirloskar Ferrous Industries, and Kirloskar Industries, recently undertook a refresh of their respective business visions. The transformation – under the ‘Limitless’ brand refresh...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/27/print-media-800.jpg?itok=8zwh0g5X
Govt ad spend on print falls by 54 % in last 3 years

New Delhi: The government’s expenditure on print advertisements has dropped by almost 54 per cent in the last three years. According to the latest data presented in the Parliament, the government had spent Rs 429.55 cr in print advertisements in 2018-19, which decreased to Rs 295.05 cr in 2019-20,...

MAM Print
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/27/sa.jpg?itok=NSBJlUXU
Godrej Expert Easy ropes in Saif Ali Khan as brand ambassador

Godrej Expert Easy has announced the appointment of Bollywood actor Saif Ali Khan as the brand ambassador for Godrej Expert Easy Shampoo Hair Colour.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/27/qw.jpg?itok=kZ4hy_b7
Brands pay homage to nation’s martyrs on Kargil Vijay Diwas

As the nation remembered the sacrifices made by the soldiers in the 1999 Kargil War, brands also came up with stirring tributes to mark the Kargil Vijay Diwas on 26 July. The historic day marks the end of the war with neighbouring Pakistan, and the success of ‘Operation Vijay’, which was launched...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/27/z.jpg?itok=zba54nJq
Global cost of TV advertising up by 5%: Zenith

The overall global advertising expenditure is set to grow 11.2 per cent in 2021, according to Zenith’s latest mid-year Advertising Expenditure Forecasts report, released on Monday. This rise will mainly be driven by the exceptional demand for performance-led ecommerce advertising on online video,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/26/wavemaker.jpg?itok=TPT4jHBP
Wavemaker India wins media duties for Paragon footwear

Wavemaker India has won the media mandate for Indian footwear brand, Paragon Footwear. 

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/26/photogrid_plus_1627301492353.jpg?itok=irzXn-Cp
OMD India names Udhayakumar Pashupathi its Chennai head

Mumbai: Media agency OMD India on Monday announced the appointment of Udhayakumar Pasupathi as new lead at the company’s Chennai office. Pasupathi will report to OMD India chief client officer Sulina Menon. Pashupathi commands 12 years of diverse and prolific industry experience. He spent nine...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required