Television

Relive Indias 80s with NGC

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/02/Debarpita%20Banerjee.jpg?itok=KAW7CsAG

MUMBAI: The 1980s was one of the most ‘happening’ decades in the history of India. It wasn’t just in one segment that the country witnessed change. While Indira Gandhi’s assassination was one of the biggest events of the decade leading to communal violence and political turmoil, there were other interesting events like India’s victory in the Cricket World Cup. The introduction of national telecast and colour TV in 1982 was one of the biggest events of the country.

Now, National Geographic Channel as part of its series The 80s is giving its viewers an opportunity to revive the memories of the 80s with a special feature on India. So far, the series according to the channel officials has got a pretty good response. While the whole series has been received well, the episode titled Tear Down These Walls which focuses on the many literal and cultural walls brought down globally during the decade, has had the highest viewership.

NGC VP and Fox International, marketing Debarpita Banerjee says that across six weeks, the series has managed to revisit some of the most significant global events of the decade. “What I think genuinely worked was the fact that every viewer could relate to it, in their own personal way. Whether you were an 80s child or not, you are sure to have been left with some or the other lasting impression of the decade,” she says and adds that with a fairly good response to the series, it just made more sense to have one episode exclusively dedicated to India.

Indira Gandhi and Kapil Dev after India won the cricket world cup

“The decisions, the tragedies, the fads…this was the decade that was responsible for paving the path ahead for a young, middle-class India, with a liberal perspective. This episode will give the viewer both an analytical, as well as a nostalgic viewpoint of the ‘80s,” she says.

To make the episode interesting and content-oriented, the channel has got on board many eminent people like established journalists, culturists, film-makers and eminent researchers, such as Vinod Dua, Anurag Kashyap, Mark Tully, Mahesh Bhatt, among others, whose anecdotes and commentary are strung in the feature to give the viewers a better perspective of the era.

However, since there was a time restriction of just one hour duration, the channel had to make some tough choices in terms of the topics that would be covered. It had to ensure that the focus remains on events that were frontrunners in changing the course of India’s history. “Keeping this in mind, we chose personalities, who are not only stalwarts in their own fields, but served as eye-witnesses, as well as fans of this fascinating decade. Once they got to know that it was the 80s they were to talk about, the rest was easy,” says Banerjee.   

Rajiv and Sonia Gandhi

Filmmaker Mahesh Bhatt, who was at the helm of his career during the 80s, recalls the era with a lot of fondness. Talking about the TV set, to which the Indian common man suddenly got an access to, he says: “Well, an Indian suddenly realised there was a way to amuse himself by staying at home…and community viewing – the family. India woke up to this thought that television was consumed by the entire family and that was the beginning of what is called ‘the great television revolution’ which was going to take place with the satellite age. I think the Indian loves to be at home with his family and listen to the stories which his father and grandfather told him, but nuanced in a modern way.”

However, Ogilvy & Mather executive chairman & national creative director India, Piyush Pandey explains it in a better way. He says: “It’s not that in the late 70’s, people were not watching Doordarshan, but with the coming of colour television and its availability in households, one was very clear that this medium was going to go a very long way. We are a very audio-visual country anyway, we love our movies, we love story telling and we love emotions. TV was the best medium that was just waiting to be unleashed. And, it got unleashed in ’82. I think everyone, every marketer; every advertiser knew that this was the medium that was going to be the most powerful one in the days ahead.”

The Indian audience was introduced to colour TV in 1982

Since the episode is packed with many such info and interesting stories from the era, it made more sense for the channel to go all out to promote it and thus it has activated a digital campaign across Facebook and Twitter for the episode. “There is a radio campaign across Delhi, Mumbai and Bangalore as well taking the listeners on a retro ride of ad jingles from the 80s and Mile Sur Mera Tumhara…,” says Banerjee.

Nokia Lumia 1020 is the presenting partner and Hindware Italian Collection is the co-presenting partner of the series.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/19/img_19102021_174117_800_x_800_pixel.jpg?itok=xdTmtb3g
Network18 reports 53 per cent EBITDA growth in Q2 FY22

Mumbai: Network18 Media and Investments Ltd has announced its results for the second quarter financial year 2022. The media company reported that the consolidated EBITDA for the quarter grew 53 per cent year-on-year and operating margin at 18.2 per cent. The entertainment margin stood at ~19 per...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/19/img_19102021_162109_800_x_800_pixel.jpg?itok=G6s2WP_d
Voot Kids to stream ‘Pokémon’ anime franchise content in India

Mumbai: Voot Kids has announced that it will be streaming the popular anime franchise “Pokémon” in India. The kids' content platform will stream 21 films and over 10,000 minutes of “Pokémon” anime series episodic content.

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/19/img_19102021_160448_800_x_800_pixel.png?itok=-Ygo-1O0
Ormax Media launches audience analytics tool for TV channels

Mumbai: Ormax Media has announced the launch of a new audience analytics tool, Ormax Televate. It is designed to help TV channels in achieving viewership growth by identifying a focused and consumer-centric strategy based on insightful data on parameters built through Ormax Media’s 13 years of work...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/19/img_19102021_154026_800_x_800_pixel.jpg?itok=uK_BvjRN
Star India bolsters content slate for festive season

Mumbai: Star India network is bringing specially curated shows and films across Hindi, English, and regional channels this festive season. The content slate includes new seasons of marquee shows such as "Dance+," "Bigg Boss" - Telugu and Tamil, "Super Singer," "Start Music," and many more.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/19/img_19102021_125109_800_x_800_pixel.jpg?itok=gWimKmFo
Sony Sports channels to broadcast ‘WWE Crown Jewel’ on 21 October

Mumbai: Sony Pictures Sports Network (SPSN) will telecast the return of ‘WWE Crown Jewel,’ the final event before the changes of the WWE draft goes into effect for both ‘Raw’ and ‘SmackDown.’ The mega-event will take place in Saudi Arabia on 21 October and the live studio show will be broadcasted...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/19/pr.jpg?itok=UPU8pfTX
'India's Space Odyssey' is the story of ordinary people doing extraordinary work: director Pria Somiah

‘India’s Space Odyssey’, the all-new discovery+ Original currently steaming exclusively on the platform celebrates the 60-year-long successful journey of India’s space programme pioneered by the Indian Space Research Organisation (Isro).

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/img_18102021_185712_800_x_800_pixel.jpg?itok=NovUDcxd
Republic Media Network, BeatO team up for diabetes awareness campaign

Mumbai: Republic Media Network and BeatO have come together to launch the social campaign called 'India Beats Diabetes.' The campaign focuses on showcasing facts about diabetes, breaking myths, and starting conversations with the masses to drive better health outcomes in the country. Through this...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/img_18102021_175337_800_x_800_pixel.jpg?itok=3wjVR82l
TV18 Broadcast publishes new RIO adhering to NTO 2.0

Mumbai: TV18 Broadcast Ltd has published its reference interconnection (RIO) offer issued under telecommunications (broadcasting and cable) services interconnection (addressable systems) regulations, 2017 for all distribution platforms. The new RIO will be effective from 1 December.  The tariffs...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/img_18102021_175141_800_x_800_pixel.jpg?itok=HQFqOdYT
Warner Music India unveils new record label 'Maati'

Mumbai: As part of its ongoing efforts to provide a mainstream platform for indigenous talent, Warner Music India on Monday announced the launch of a new record label, Maati. The label will feature artists from across the length and breadth of the country, who have been discovered by Warner Music...

Television TV Channels Music and Youth

Sign up for our Newsletter

subscribe for latest stories

* indicates required