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FMI closes 1,200 hours programming sales deal in Asia

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MUMBAI: In the last two months, Fremantle Media International (FMI) has closed more than 1,200 hours of programming sales in Asia. On the first day of the Asia TV Forum, the company announced that the deals include many titles from its recently launched Mipcom slate as well as the first ever sale of an Australian drama to a free-to-air channel in the Philippines.

The competitive reality docu-series, The Fashion Fund featuring Anna Wintour, has been sold to two broadcasters in Thailand: free-to-air channel Workpoint TV and pay TV operator TrueVisions. TrueVisions has also acquired the new Hulu original series Behind the Mask, the one-off feature documentary I Am Steve McQueen and the eye-opening factual special, Asteroids: Doomsday or Payday?

Solar Entertainment in the Philippines has bought series one to three of Winners and Losers, making it the first ever free-to-air Philippine network to broadcast an Australian drama. It has also acquired The Fashion Fund, David E. Kelley (Ally McBeal, Boston Legal) medical drama Monday Mornings and Web Therapy series three starring Lisa Kudrow.

The Asia team has made light work of racking up deals across Thailand, Singapore, Malaysia and The Philippines, packaging some 580 hours alone for Mediacorp’s on-demand platform Toggle.sg. Leading shows across all genres, from entertainment and lifestyle to drama and kids, have also been snapped up by a variety of free-to-air, pay TV and cable channels.

Looks like it is a good time for the Asian market.

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