Television

Fastrack launches helmets; eyes revenue of Rs 500 crore

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/01/t1.jpg?itok=favXE3BL

BENGALURU: Titan’s urban youth brand Fastrack announced the launch of a new category – helmets in Bengaluru. The new range will see 24 different variants for ‘guys and girls’ in different colours and graphics, making them a style-essential for its TG. Titan plans to include a range of bicycle headgear and accessories in the near future.

Fastrack, which was launched in 1998, has seen revenue growth of more than fifty times from Rs 30 crore to Rs 770 crore, hence making it the largest fashion accessories brand in the country, claim Titan officials. By the end of this fiscal in March 2014, the company expects revenue of just Rs 8 to 10 crores from the helmet stream and about Rs 50 crore during FY-2014-15.

We are looking at revenue of about Rs 500 crore from this stream over the next five years, says Titan managing director Bhaskar Bhatt

The company says that the present size of the organised helmet market which constitutes about 45 per cent of the overall market is Rs 400 crore in India and is estimated to grow to about Rs 1500 crore over the next five years. “We are looking at revenue of about Rs 500 crore from this stream over the next five years,” reveals Titan managing director Bhaskar Bhatt to www.indiantelevision.com.

“India has one of the highest numbers of two-wheelers in the world. With unorganised players currently driving the helmet business, the category has a large potential in the market. We are trying to buck the trend – even if a person doesn’t want to buy a helmet, she or he will buy it because it’s from Fastrack, because we believe that it is not the helmet that the person will buy, but brand Fastrack,” Bhatt further adds.

For the present Fastrack helmets will be sold through the 147 Fastrack stores across the country. Titan plans to increase the number of Fastrack outlets to 200 by 31 March, 2014. The company also plans to sell helmets online through its own portal as well as other fashion online retailers such as Myntra, Jabong, etc., in the near future.

“We are looking at outdoor promotions over the next few months. We’ll probably launch a multimedia campaign including TVCs sometime in the near future,” informs Titan Vice President and Chief Marketing Officer Ronnie Talati. Lowe Lintas handles the creative duties and Maxus the media buying for Fastrack.

Company sources peg the outdoor Fastrack helmets campaign at about Rs 2 crores till the end of this fiscal, and then depending upon the response, will chalk out a campaign for the next year.

“Being in the business of youth fashion accessories, helmets were a natural extension for us after watches, sunglasses and bags. Many of today’s youth use protective gear to make bold fashion statements. The youth being the dominant consumers for the category, launching the helmets range under the Fastrack umbrella would help keep a firm grip on the capricious youth market,” adds Talati.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/zoom.jpg?itok=B6-BfMzW
International stars from 13 Reasons Why, 365 Days, Too Hot to Handle make their India Television chat show debut with zoOm’s Access Allowed

MUMBAI:  zoOm gears up to welcome the biggest International stars on its much talked about chat show Access Allowed.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/rohit.jpg?itok=D72FGTVX
SPNI's Rohit Gupta on The Venice TV Festival jury

NEW DELHI: A tribute to innovation and international recognition for quality creative and media content, The Venice TV Festival has announced Sony Pictures Network India president Rohit Gupta as a part of its extensive international jury for the upcoming festival scheduled in September. 

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/radio-mirchi.jpg?itok=JjRNbC6u
ENIL income from outside India grows as other numbers plummet in first quarter

Indian private FM player Entertainment Network (India) Ltd (ENIL), which runs the Mirchi brand radio network in India, reported 71.7 percent fall in consolidated Total Income from Operations (TIO) for the quarter ended 30 June 2020.

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/tv-today.jpg?itok=gzM91a6r
TV Today numbers subdued but profitable for first quarter in Covid2019 period

Most corporates, and more so broadcasters, have reported red bottom-lines for the first full COVID2019 quarter and the first quarter of fiscal 2020-21 (quarter ended 30 June 2020, Q1 2021, quarter or period under review).

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/naggin.jpg?itok=86gUgUR-
Colors' Naagin 5 will premiere on 9 August

MUMBAI: COLORS brings the fifth season of the fantasy fiction franchise Naagin 5. It will be presented by Dabur Amla Hair Oil.An illuminating exploration of the world of Naagin, the series will be fueled by hatred, revenge and unrequited love as the Sarvashresth Adi Naagin will return to avenge her...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/prive.jpg?itok=Tx5whkNS
Korean action-comedy ‘Exit’ to premier on &PrivéHD

MUMBAI: When you feel you’re at an impasse in life, all it needs is the right drive and persistence to see it through the end. Exit,  Korean action-comedy film directed by Lee Sang-geun tells a story of how all things can momentarily change in the blink of an eye.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/dil.jpg?itok=JP_VgXRV
Sushant Singh Rajput’s last film ‘Dil Bechara’ to be telecast on Star Plus

MUMBAI: After wooing the audience with super hits like Tanhaji: The Unsung Warrior and Lion King, Star Plus is all set to offer its viewers one more Superhit Movie Dil Bechara on 9 August at 8 pm. The movie is an adaptation of the bestselling novel The Fault in Our Stars, it tells the story of...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/talg.jpg?itok=sEgieT7W
Zee Telugu to woo viewers with 'Hitler Gari Pellam', latest fiction launch

Encouraging viewers to brush aside the naysay attitude and cultivate a “Yes, I can do that!” belief is the focus of Zee Telugu’s next fiction offering, ‘Hitler Gari Pellam’. Premiering on August 17th, 2020, the show will air every Monday to Saturday at 6:30 PM only on Zee Telugu and Zee Telugu HD.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/barc.jpg?itok=x5TN7C4p
BARC week 30: Regional GECs witness significant spike in viewership

NEW DELHI: In week 30 of BARC India ratings, regional GECs saw a spike in viewership across regions except for Oriya. The greatest spike was observed for the Tamil Market with 1035819 impressions, as compared to 847609 impressions in week 29. In the Malayalam market, Zee Keralam made a comeback...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required