Television

SAB forays into Marathi entertainment with Maiboli

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/27/SAB.jpg?itok=MjOaTV99
Markand Adhikari hopes to replicate the success of his music channel Mastiii

MUMBAI: Marathi speaking audiences are set to witness a laughter riot on their TV screens. Maiboli is all set to have a silent launch on 8 August. The channel, a product of the SAB group will have a program mix of comedy and music for the Marathi viewing audience. The tagline of the channel is Aapli Aaplya Mansaanchi.

"Marathi manoos has a very good sense of humour and there is a lot of talent," says SAB Group vice-chairman and MD Markand Adhikari, speaking about the unusual mix of genres.

As of now the channel will only be available on cable TV, beamed off Insat 4A, which will reach to the one million plus population towns of Maharashtra such as Pune, Nashik, Aurangabad and one third of Mumbai.

The comedy will comprise gags ranging from office, contemporary, marital, governance-related that will be in the form of three to five minute skits and interspersed will be Marathi songs. Known faces from the Marathi comedy genre such as Sunil Tawde, Anshuman Vichare, Pradip Patwardhan, Santosh Pawar will be seen on screen. The plan is to first telecast the latest Marathi songs and slowly move on to classics. Interviews of known Marathi actors from film and theatre will fill some of the weekend slots apart from comedy shows.

The channel will have a program mix of comedy and music for the Marathi viewing audience

Based on an internal study that the channel had conducted, the FPC has been drawn up in such a way that programs cater to the moods of viewers, depending on the time of the day. The early morning slot has Bhakticha-Thheva with devotional songs, mid-morning has romantic songs under Priteechi Jhul Jhul Gaani; the afternoon slot is dedicated to fast-paced songs with the program Mast madmast while the channel will telecast soothing and calming music at night under Sur Tech Chhedita and Chandne Shimpit Jashi.

The channel will cater to all age groups, says Anita Varma

Although, Adhikari says his target viewer is anyone above four years, programming head Anita Varma highlights that there isn't any specific slot for children but the music will surely appeal to them. "We have humour for everyone and the channel will be liked by all," says Varma.

Initial reports were that Maiboli was to be launched last December, but Adhikari rubbishes any hints of there being any delay, saying that the group only started work on the channel six months ago.

Close to 10 hours of programming is being produced in-house at the SAB studio. Channel promotions are to begin a month after launch. Test runs are currently being conducted.

Advertisers will be approached after the channel comes on air and even the website will be functional post 8 August.

"We are trying to replicate the success of Mastiii," says Adhikari. The Hindi music channel was launched by the same group in 2010. And it has gone on to carve a smart niche for itself amongst viewers.Will Maiboli do the trick too?

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/save_me.jpg?itok=X-xe2-mf
OTMC brings popular K-drama 'Save Me 2' to India

Content production and distribution hub One Take Media Co (OTMC) continues to be the leader in Korean drama (K-drama) series acquisition in India as it announces to bring the popular K-drama "Save Me 2" to Indian audiences.

Television TV Shows Drama Series
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/den-networks.jpg?itok=1A571LRW
Den Networks posts consolidated revenues of Rs 294 cr in Q3 FY22

Den Networks has released its financial results for the third quarter of FY 2022. The company reported consolidated revenue of Rs 294 crore and consolidated EBITDA of Rs 50 crore.

Television TV Channels Terrestrial
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/img_18012022_163457_800_x_800_pixel.jpg?itok=J9TO6dcR
Network18’s revenue up by 16.5% YoY at Rs 1657 cr in Q3 FY22

Mumbai: Network18 Media and Investments on Tuesday announced the third-quarter results for FY 2022. The media company reported its highest ever EBITDA at Rs 373 crore with margins of 22.5 per cent. It reported the highest ever quarterly revenue of Rs 1657 crore up by 16.5 per cent year-on-year....

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/img_18012022_160039_800_x_800_pixel.jpg?itok=R02fOZdb
Zeel's sales director Ankit Anthwal moves on

Mumbai: Zee Entertainment Enterprises Ltd's (Zeel) director of sales Ankit Anthwal has announced his decision to move on from the company after a six-year stint. 

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/epic_0.jpg?itok=sppDFQzd
IN10 Media partners with DistroTV to expand Epic channel’s global presence

Mumbai: Epic channel, the flagship channel from the house of IN10 Media Network, has partnered with streaming television platform DistroTV to increase its global presence. DistroTV is a division of California-based media technology company DistroScale. As per the partnership, the channel will be...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/vbs.jpg?itok=XdCVhZfm
VBS 2022: Getting ready for the post-pandemic world

Indiantelevision.com is back with the 18th edition of the Video & Broadband Summit (VBS). The day-long summit will be held virtually on 19 January 2022, from 10.00 am to 5.00 pm. VBS 2022 is co-powered by broadpeak. Disney Star is presenting partner and NxtDigital is the summit partner.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/epic.jpg?itok=IfwDKMzJ
EPIC’s new philosophy- ‘Soch Se Aage’- keep the creators going

IN10 Media Network’s infotainment channel EPIC started its journey in 2014 with content focusing on Indian history, folklore, and mythology. And since then the channel has continued to recognize the opportunity for differentiated content and experimented with it.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_184803_800_x_800_pixel.jpg?itok=gtFQ1Eb3
Mashal Sports releases schedule for second part of PKL 8

Mumbai: Mashal Sports has announced the second part of the ongoing vivo Pro Kabaddi League with next 33 matches to be played from 20 January to 4 February. The event will be broadcast live every day from 7:30 p.m onwards on Star Sports network and Disney+ Hotstar. Out of 132 matches, PKL season 8...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/img_17012022_181200_800_x_800_pixel.jpg?itok=AkvpBSLa
The Q announces influencer-led comedy show ‘Hasi Ka Hahakaar’

Mumbai: Hindi GEC The Q has announced its first original for the year "Hasi Ka Hahakaar" with Gaurav Gera as the host. Premiering on 22 January, the scripted reality comedy series will feature popular comedy influencers and artists as guests. The show will air every Saturday and Sunday at 7:30 p.m...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required