Television

ZeeQ to presents second edition of the World Children Expo

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MUMBAI: The second edition of ‘World Children Expo 2013’ (WCE) will be held in Gurgaon. The three day event will start from 17 May and go on till 19 May. The expo is conceptualised by Creative Children Media Pvt and presented by ZeeQ.

WCE 2013 is a platform showcasing children centric consumer brands catering to kids up to 15 years. The carnival gives an opportunity to the kids and their families to meet popular cartoon characters like Doraemon and Chhota Bheem. The ZeeQ kid zone will have games like Balloon Maths, Puzzle games, Larger than Life Scrabble, English Wordmatch and Multiple Intelligence quiz.

WCE 2013 has been divided into three parts: WCE - The Business Conclave, Kidzooka - India's first ever recognition awards for children centric brands on 17 May at the Crowne Plaza, Gurgaon; WCE - The KiddZone - A carnival like expo area for kids to be held over the weekend of May 18-19 (10 am- 7 pm) at The Island, Ambience Mall, Gurgaon.

Creative Children Media and World Children Expo founder Rahul Gupta said, "WCE is now being acknowledged nation-wide as India's biggest and most formidable kids’ expo catering to the ecosystem of children and children centric brands. It is gratifying to see that our exhibitor brands range from top corporates to upcoming start-ups. The philosophy of WCE is essentially to be a platform for start-ups to launch and the top brands to expand their offerings and interact with children through one singular event.”

ZeeQ business head Subhadarshi Tripathy said, “We are very happy to associate with WCE. WCE is one of the largest engagement platforms for kids in India. Kids being ZeeQ’s focus as well, this is an ideal for us to connect and engage with children and their parents and communicate how learning can be fun.”'

Interactive Entertainment Business Microsoft India business group head Anshu Mor added, “Microsoft is delighted to leverage the opportunity to showcase the upcoming technology it has to offer to children. Through the Interactive Entertainment Business which comprises the gaming console Xbox 360 with Kinect, Microsoft aims at establishing an environment of playful learning for children.”

TNS Consult executive director Rima Gupta says, “India is one of the youngest countries and for us as marketers, understanding teenagers is very key. We are pleased to partner with WCE to develop and share a customized report on Indian teenager’s lives, hopes & attitudes. This will provide insights for both marketing and communicating with young ones.”

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