Technology

Zee TV's mobile app crosses '1 million downloads' mark

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/04/Zee%20TV.jpg?itok=qCQVc-cT

MUMBAI: Zee TV‘s interactive mobile app for its non-fiction shows has crossed a milestone of one million downloads according to Mobilox Innovations.

Leveraging the success of Zee TV‘s popular non-fiction shows like ‘Dance India Dance‘, ‘DID L‘il Masters‘ and ‘Sa Re Ga Ma Pa‘, the mobile app boasts of a wide array of interactive features that engage users, offering them a unique window of experiencing these shows.

According to the channel, Zee TV‘s current non-fiction property ‘India‘s Best Dramebaaz‘ is delivering overwhelming response from viewers across India. Hence, the app is now titled ‘India‘s Best Dramebaaz‘ app and is available on all key digital platforms such as iOS, Android, Blackberry and Symbian.

In one of the mobile innovations, Zee TV has converted the original mobile app created for ‘DID Season 3‘ into apps for each successive season of its ongoing non-fiction shows, thereby retaining its original user base, while adding more users with each new season.

Zee Entertainment Enterprises marketing head-national channels Akash Chawla said, "Zee TV‘s shows have consistently topped viewership scorecards, making them the rulers of the on-air space. Even off-air, it is gratifying to note that our non-fiction shows have emerged as the front-runners of the digital space with their mobile app crossing a milestone of 1 million downloads. At a time when ‘on-demand‘ entertainment is the order of the day, we have been successful in providing our viewers with content that has kept them engrossed and engaged."

Following a successful collaboration for the mobile application of its previous non-fiction shows, Zee TV has continued its partnership with Mobilox Innovations to develop the WAP and app technology for ‘India‘s Best Dramebaaz‘.

In addition to keeping the tech-savvy youth connected with their favourite shows, the app provides users with exclusive behind-the-scenes peeks into the shows, connecting them with contestants, judges and skippers. The live chats with judges and personalised dance tutorials by skippers of ‘DID L‘il Masters 2‘ have been crowd favourites while the easy voting feature has seen the contestants register a staggering number of votes on every season of Zee TV‘s non-fiction shows.

Mobilox COO Rohit Kaul said, "A million app downloads means a million new touch-points on the most personal device these days. Just technology development wouldn‘t have made it successful. The three key factors which helped the app scale to million downloads were Strong Product Concept, App Store Optimisation and App Store Affiliations. Mobilox will continue to do the same for Zee TV and add newer innovations to Mobile App Marketing to achieve multi-million downloads in future. This new benchmark set by Zee, apart from its existing reach via TV, will create newer trends and innovations in the way audiences interact with the same brands on multiple screens."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/12/Ramki_Sankaranarayanan2.jpg?itok=Ga8nDcD9
Prime Focus Technologies rebrands DAX to CLEAR

MUMBAI: Prime Focus Technologies (PFT) has announced the transformation of its patented DAX Digital Dailies to CLEAR. Initially released in 2004, DAX pioneered online Dailies experience at a time when the industry was using DVDs and has been the only patented Dailies solution since. While DAX has...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/12/Interra-Systems.jpg?itok=_OtxB7Jw
Interra Systems Simplifies Video Caption Creation With Machine Learning-Based QC Solution

Interra Systems, a leading global provider of software products and solutions to the digital media industry, today announced BATON Captions, a new addition to its BATON platform. Leveraging cutting-edge machine learning (ML) and automatic speech recognition technology.

Technology Hardware Headend Equipment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/22/actus_0.jpg?itok=9jwq5-6A
Actus Digital appoints Jay Gedanken as vice president of business development

MUMBAI: Actus Digital, a leading provider of compliance and intelligent media monitoring solutions, has appointed Jay Gedanken as vice president of business development in the US. With over 35 years' experience in broadcast technology sales, technical support, marketing, and project management,...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/14/mybox_0.jpg?itok=5FEa3Tvx
BP Communications Limited Partners with MyBox to bring advanced digital set-top box technology to Bangladesh

MUMBAI: Cable Operator Association of Bangladesh (COAB) organized an event for Bangladesh cable operators in Kolkata recently to discuss the impending digitization in Bangladesh. MyBox Technologies, a leading R&D house backed by Hero Electronix, specializing in the research & development...

Technology Hardware Set-top Boxes
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/07/functionx.jpg?itok=8ChPxlO8
Meet the World’s First Blockchain-Powered Smartphone, BOB, at CES 2020

As the world teeters around cyber threats in this digital age, more and more users online, across all demographics and generations, feel more vulnerable or have experienced data breaches and attacks on their privacy. According to a study, 8 out of 10 Internet users globally don’t even feel they...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/07/kim.jpg?itok=mdylV-Gb
Samsung launches 'Age of Experiences'

Samsung Electronics Co., Ltd. announced the “Age of Experience” at the opening keynote at CES. As the featured keynote speaker, Samsung Consumer Electronics President and CEO H.S. Kim heralded a decade of human-centric innovation that seamlessly combines hardware and software to create personalized...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/06/CES.jpg?itok=8im-L2y3
Technicolor to showcase comprehensive range of technologies at CES

MUMBAI: Technicolor Connected Home to demonstrate a comprehensive range of technologies -- including DOCSIS 3.1,Android TV and Reference Design Kit (RDK), Wi-Fi 6, 6Ghz Wi-Fi, 5G, and Fiber Interoperability solutions at CES conference in Las Vegas January 7-10, 2020.

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/28/TCL_800.jpg?itok=mMV89TjH
TCL Electronics to showcase next-gen mini-LED technology at CES 2020

MUMBAI: TCL Electronics, a dominant player in the global TV industry and leading consumer electronics company, will showcase the next generation of mini-LED technology among a full suite of flagship innovations at CES 2020 in Las Vegas, 7-10 January. Already one of the fastest-growing consumer...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/27/uc.jpg?itok=Y7fPhZEI
Over 20 Million Users in India Log on to 11.11 UC Shopping Festival

MUMBAI: Over 20 Million Indians logged on to UC Browser to take part in the recently concluded 11.11 UC Shopping Festival, part of Alibaba’s 11.11 Global Shopping Festival. The 11.11 UC Shopping Festival, jointly presented by UC Browser, Paytm Mall, Paytm First, Lazada and AliExpress simultaneously...

Technology Software Applications

Sign up for our Newsletter

subscribe for latest stories

* indicates required