Technology
Report on Shemaroo

Mobile streaming platform Zenga TV looks to double revenues

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/10/Sony%20Entertainment%20Television.jpg?itok=L0ECTFa3

MUMBAI: Zenga Media, the mobile and web streaming company, has set itself an ambitious target of doubling its revenues in the current financial year.

Zenga Media, which owns the mobile and web streaming platform Zenga TV, is promoted by former Sony TV executive Shabir Momin and Vikramjiet Roy.

Shabir Momin, the MD and CTO of Zenga TV, says that the company‘s total revenue in the last fiscal was in the region of $2-3 million.

According to Momin, the company has turned RoI (Return on Investment) positive in the last two fiscals and is paying for its own expenses.

"The promoters did not have to infuse funds in the company as it is RoI positive," he adds.

No equity divestment is planned either, rather the aim is to grow the company before exploring fund raising avenues.

Zenga TV is an ad-supported mobile and web streaming platform. It claims to have 22-23 million active users every month. Zenga‘s biggest differentiator, according to Momin, is that it is compatible with even feature phones and the technology is in-house.

The digital streaming platform has content partnerships with the NDTV group, Times Television Network, BAG Network, Reliance Broadcast Network, and Raj TV Network.

However, the big three television networks Star India, Zee Network, and MSM are missing from the platform. The Viacom18 channels too are no longer available on the platform.

"While we don‘t have Star, Zee and Sony, we do have a lot international channels in our offering. Over and above that, we also produce content in various genres for our platform," he avers.

The absence of these powerful networks from Zenga TV means that the platform‘s entertainment bouquet is a a bit of a non-starter.

However, Zenga TV has strong news offering with the presence of NDTV, Times Now, CNBC TV18, Aaj Tak and Headlines Today amongst others.

News is one of the most consumed genres on mobile after entertainment and movies, says Momin. After news, the sports genre has a lot of traction among mobile TV consumers.

However, the cost of acquiring sports rights makes it an unviable proposition to monetise, reveals Momin. After flirting with IPL rights in 2009, Zenga gave it up as it discovered it could not recoup its investments.

"It‘s better to be profitable rather than taking risks with cricket rights," he asserts.

Zenga TV generally does 50-50 revenue share deals with broadcasters which means that its content costs is zilch. However, monetising content through advertisement is still not that easy a task.

Reason: The ad spends on mobile are still very low compared to the kind of reach that it delivers. However, Momin is optimistic. His optimism stems from the predictions that mobile ad spends are expected to grow to Rs 3 billion by 2015 up from the current Rs 1.5 billion.

Zenga TV plans to play the volume game by being a free content platform. Going pay is not a good option as one has to be at the mercy of telecom operators, who dictate terms to platform owners on revenue share, points out Momin.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/sb.jpg?itok=3QZZG7dh
Streambox-US Video technology pioneer to enter India

Streambox, the industry leading pioneer in delivering unique IP based video streaming solutions over low bandwidth connections, has announced the opening of a new sales office in Mumbai to address the vibrant post-production markets in India and southeast Asia.

Technology Hardware Set-top Boxes
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/15/harmonic.jpg?itok=IYLzaoP5
Mowies optimises its workflow with Harmonic's VOS Cloud Streaming SaaS

MUMBAI: LATAM-based on-demand media platform Mowies, which has a unique revenue model for creators of feature films, documentaries, TV series, theatrical performances, concerts, and other original content, has decided to optimise its workflow with Harmonic's VOS 360 cloud streaming offering.  The...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/07/img_07042021_143142_800_x_800_pixel.jpg?itok=dssiTqEo
Disney+ Hotstar signs CLEAR Production Cloud to manage its Originals content

Mumbai: Video streaming platform Disney+ Hotstar has signed a multi-year deal for CLEAR Production Cloud, from Prime Focus Technologies, to enable secure and collaborative production workflows for its Originals content.                   

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/25/img_25032021_144435_800_x_800_pixel.jpg?itok=Cy_F2wUc
Broadpeak performs world's first demonstration of Streaming Video Alliance open caching APIs

New Delhi: CDN and video streaming solutions firm Broadpeak has successfully performed the world's first live demonstration of Streaming Video Alliance Open Caching APIs.

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/16/irai.jpg?itok=CDxmG9Uj
Israeli firm brings advanced ‘emotion detection’ technology to Gulf region

New Delhi: The human resource (HR) departments of government organisations across the Gulf region will soon be able to test an advanced voice analytics service, which can detect the emotional state of a person from their voice. The new technology developed by an Israel based tech firm Nemesysco...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/15/synamedia.jpg?itok=IECr_M2P
Sports video operators & rights owners can unlock $28 billion in new revenue by combating piracy

New Delhi: Amid the growing threat posed by streaming pirates, a new research conducted by Synamedia has found that service providers and rights holders of sports events can unlock up to $28.3 billion in new revenue each year by putting some anti-piracy measures into place.

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/12/ces.jpg?itok=opuWDCo1
CES 2021: Sony creates buzz with Airpeak drone

NEW DELHI: At the ongoing CES 2021 event, Sony has unveiled an array of products that include Airpeak drone, Bravia XR smart TV lineup and wireless speakers with 360 Reality Audio.  Sony's presence at CES 2021 is structured around 12 topics showcasing how its 3R technologies — reality, real-time,...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/12/lg.jpg?itok=J-KjNvl0
LG showcases next gen products at CES 2021

SEOUL: LG Electronics is showcasing its products and technologies under the theme of ‘Display, now the real world comes to you’ at CES 2021. The company is emphasising on the redefined role of displays in the contactless era as well as presenting various display solutions optimised for the...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/12/syna.jpg?itok=EkWDdSWk
Synamedia partners with Akamai to speed up pirate takedowns

KOLKATA: Independent video software provider Synamedia has integrated its security and watermarking solutions with Akamai to protect customers’ streaming OTT content. Synamedia’s solutions now detect and disrupt pirate streams in real time over the Akamai Intelligent Edge Platform and redirect...

Technology ces

Sign up for our Newsletter

subscribe for latest stories

* indicates required