Technology

×

×

Mobile streaming platform Zenga TV looks to double revenues

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/10/Sony%20Entertainment%20Television.jpg?itok=MJjEt8k7

MUMBAI: Zenga Media, the mobile and web streaming company, has set itself an ambitious target of doubling its revenues in the current financial year.

Zenga Media, which owns the mobile and web streaming platform Zenga TV, is promoted by former Sony TV executive Shabir Momin and Vikramjiet Roy.

Shabir Momin, the MD and CTO of Zenga TV, says that the company‘s total revenue in the last fiscal was in the region of $2-3 million.

According to Momin, the company has turned RoI (Return on Investment) positive in the last two fiscals and is paying for its own expenses.

"The promoters did not have to infuse funds in the company as it is RoI positive," he adds.

No equity divestment is planned either, rather the aim is to grow the company before exploring fund raising avenues.

Zenga TV is an ad-supported mobile and web streaming platform. It claims to have 22-23 million active users every month. Zenga‘s biggest differentiator, according to Momin, is that it is compatible with even feature phones and the technology is in-house.

The digital streaming platform has content partnerships with the NDTV group, Times Television Network, BAG Network, Reliance Broadcast Network, and Raj TV Network.

However, the big three television networks Star India, Zee Network, and MSM are missing from the platform. The Viacom18 channels too are no longer available on the platform.

"While we don‘t have Star, Zee and Sony, we do have a lot international channels in our offering. Over and above that, we also produce content in various genres for our platform," he avers.

The absence of these powerful networks from Zenga TV means that the platform‘s entertainment bouquet is a a bit of a non-starter.

However, Zenga TV has strong news offering with the presence of NDTV, Times Now, CNBC TV18, Aaj Tak and Headlines Today amongst others.

News is one of the most consumed genres on mobile after entertainment and movies, says Momin. After news, the sports genre has a lot of traction among mobile TV consumers.

However, the cost of acquiring sports rights makes it an unviable proposition to monetise, reveals Momin. After flirting with IPL rights in 2009, Zenga gave it up as it discovered it could not recoup its investments.

"It‘s better to be profitable rather than taking risks with cricket rights," he asserts.

Zenga TV generally does 50-50 revenue share deals with broadcasters which means that its content costs is zilch. However, monetising content through advertisement is still not that easy a task.

Reason: The ad spends on mobile are still very low compared to the kind of reach that it delivers. However, Momin is optimistic. His optimism stems from the predictions that mobile ad spends are expected to grow to Rs 3 billion by 2015 up from the current Rs 1.5 billion.

Zenga TV plans to play the volume game by being a free content platform. Going pay is not a good option as one has to be at the mercy of telecom operators, who dictate terms to platform owners on revenue share, points out Momin.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/ua.jpg?itok=E56Opzfv
Vu Televisions launches the Vu UltraAndroid TV on Amazon India

California-Indian Luxury TV player, Vu Televisions is all set to launch their new range of televisions – the Vu UltraAndroid TV. The demand for Vu Televisions in the last few years has only increased and with a 30% YoY growth, this festive season, Vu Televisions is extremely bullish about their...

Technology Hardware Distribution
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/har.jpg?itok=qP-HnZUA
Harmonic Powers Sky Italia OTT Services

Harmonic (NASDAQ: HLIT) today announced that its cloud-native media processing software and content-aware encoding (CAE) technology is powering Sky Italia's OTT streaming services. The Harmonic solution is integrated into the Sky Italia hybrid cloud software-defined streaming platform.

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/12/dsc.jpg?itok=8S4dHB14
SugarBox Network's seamless offline video delivery tech, ZEE5 integration & monetisation plans

While data revolution has catalysed the emergence of over-the-top (OTT) platforms and e-commerce services in the last two-three years, there are still challenges existing in the ecosystem regarding data speed and patchy internet connectivity.

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/09/ac.jpg?itok=FMx4Yyn6
Actus Digital Drives Media Monitoring Efficiency With New Artificial Intelligence Capabilities

Actus Digital, a leading provider of compliance and media monitoring solutions, today announced that its world-renowned media monitoring system has been enhanced with artificial intelligence (AI) capabilities that dramatically speed up workflows.

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/09/ses.jpg?itok=REmNN7f4
SES Redefines Live Events with Synchronised Satellite and OTT

SES's latest solution, which will be showcased at IBC2019 in Amsterdam, synchronises over-the-top (OTT) and satellite broadcasts by delivering IP signals to OTT platforms as fast as satellite to create enhanced live viewing experiences, SES announced today.

Technology Hardware Distribution
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/05/study.jpg?itok=2r06uGdm
The Key Areas to Apply Cisco 200-125 Knowledge and Skills in Your Career

Cisco stands out when it comes to high-end routers and switches, training and certification. It has played a huge role in the networking field to a point that we cannot mention networking without talking about Cisco. Prepaway 200-125 is a certification exam that validates the IT professional...

Technology Software Middleware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/04/out.jpg?itok=HHbMiML2
Outbrain Integrates with Google Display & Video 360 to Strengthen Programmatic Offerings

MUMBAI: Outbrain, the world’s leading discovery and native advertising feed for the open web, announced today the full launch of its integration with Google’s Demand-Side Platform (DSP), Display & Video 360 to give marketers greater ability to capitalize on the benefits ofOutbrain’s unique...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/04/truecaller.jpg?itok=VdkyRWFX
Truecaller crosses 500 million downloads and 150 million daily active users globally

MUMBAI: Truecaller announced today that the company has crossed 500 million downloads and surpassed 150 million daily active users (DAUs) globally. This comes close on the heels of the company sharing the news of attaining over 1 million paying subscribers to their Premium services.

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/29/dream11.jpg?itok=TBSr08kK
Dream11 creates a GUINNESS WORLD RECORDS™ title for hosting the 'Largest Online Fantasy Cricket Match'

MUMBAI: Dream11, India’s Biggest Sports Game, today created a Guinness World Records title for hosting the 'Largest Online Fantasy Cricket Match'. This incredible feat was achieved by Dream11 during the 2019 final match of the Indian Premier League (IPL) between Mumbai Indians and Chennai Super...

Technology Software Applications

Sign up for our Newsletter

subscribe for latest stories