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Amazon expands Appstore availability to 200 countries

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MUMBAI: Amazon.com continued the global expansion of its Appstore by announcing that developers can now submit their apps for distribution in nearly 200 countries, including Australia, Brazil, Canada, Mexico, India, South Africa, South Korea, and even Papua New Guinea and Vatican City.

These apps will be made available in the coming months when the Amazon Appstore for Android launches internationally for consumers. Registered developers who want international distribution will have their apps automatically made available for download, unless they designate otherwise. This international expansion is the latest in a series of Amazon Appstore for Android launches, which have included the UK, Germany, France, Italy, Spain and Japan.

"Amazon‘s platform is a complete end-to-end solution for developers wanting to build, market and monetize their apps and games on Kindle Fire and Android devices," said Amazon Vice President of Apps and Games Mike George.

"Allowing developers to target distribution of their apps and games in even more international countries is yet another important milestone as we strive to serve consumers and developers globally. Many of our existing developers have localized their apps and games for international consumers, and we look forward to working with new developers that have been waiting to bring their apps to more Amazon customers across the globe."

Amazon.com claims that developers throughout the world are experiencing strong monetisation and user engagement through Kindle Fire and the Amazon Appstore.

The success is being driven by Amazon‘s large customer base and industry-leading e-commerce features like 1-Click purchasing, Amazon‘s APIs for In-App Purchasing (IAP) and A/B Testing, and GameCircle, Amazon‘s gaming experience for Kindle Fire. A recent study of more than 500 games that utilize in-app purchasing on Amazon found that GameCircle-enabled mobile games earned 83 percent more average revenue per user (ARPU) than non-GameCircle games.

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