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Disney Junior expands digital offerings in the US

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MUMBAI: Disney Junior is boosting its presence on the digital front in the US. The Disney Junior Appisodes app for iPad, iPhone and iPod Touch has been announced following the ‘Mickey Mouse Clubhouse Road Rally Appisode‘.

Now the broadcaster has said that the Disney Junior Appisodes app is the first TV appisode app for kids that combine viewing and interaction with the TV characters and stories they love. It can be found now in the App Store at: appstore.com/disneyjuniorappisodes.

Developed by Disney/ABC Television Group‘s Digital Media team, the new app offers true interactive viewing, allowing fans 2-7 to touch, tap, swipe, tilt, shake and talk their way through various fun-filled activities embedded into episodes of some of their favorite Disney Junior shows.

The all-new "Mickey Mouse Clubhouse - Mickey and Donald Have a Farm Appisode" and the "Jake and the Never Land Pirates Appisode," which features "Hide the Hideout" and "Captain Hook‘s Hooks," are available for $4.99. A free download of the original "Mickey Mouse Clubhouse Road Rally Appisode" is included. In the coming months, episodes of shows ‘Doc Mc Stuffins,‘‘Sofia the First‘and more ‘Jake and the Never Land Pirates‘will also be available for download as appisodes.

Disney Channels Worldwide VP digital media Lauren DeVillier said, "The Mickey Mouse Clubhouse appisode has been successful because it‘s a natural extension of what kids are already doing in their daily lives. Over 70 per cent of households with kids have app-enabled devices in their homes. Touching, tapping and swiping are second nature to them.

"We are allowing kids to move the narrative of their favourite show forward by interacting with the characters, giving them the opportunity to take an active role in the story. Being able to do that with one of their favorite TV shows is really exciting for them. And from a content perspective, it gives our shows a whole new life on another platform."

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