World Series Hockey season 2 kicks off 15 December

World Series Hockey season 2 kicks off 15 December


MUMBAI: Following the successful conduct of the first season of World Series Hockey, Nimbus and Indian Hockey Federation have announced the dates for the second season. The world?s biggest hockey league will be played from 15 December to 20 January 2013.

Nimbus Sport COO Yannick Colaco said, "We are delighted to announce the dates of World Series Hockey Season 2. Season 1 was a resounding success for all the stakeholders - players, commercial partners, franchise owners and above all the hockey fans."

IHF president R K Shetty said, "World Series Hockey has clearly emerged as the biggest hockey league in the world and the second biggest sports league in India after IPL. The second season will be bigger and better. We will shortly announce a host of new initiatives along with the format and schedule."

According to Nimbus, the inaugural season of World Series Hockey reached viewers in over 30 countries on television and over 65 countries on YouTube. The unique television tune-ins in India was over 32 million.

The five week long inaugural tournament created unprecedented buzz in terms of daily prime time action on television and record fan walk-ins in the stadium. An aggressive 360-degree marketing campaign and extensive media coverage resulted in high awareness and consumption of WSH.

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