WSG inks 4-yr deal with FIM for Asia media rights

WSG inks 4-yr deal with FIM for Asia media rights

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MUMBAI: The FIM has appointed World Sport Group (WSG) as its exclusive agent to sell TV & Media rights and Marketing & Licensing rights to the events managed and promoted by the FIM throughout the territories of Asia, Oceania and the Middle East.

The Singapore-based sports marketing, media and event management company has signed a four-year deal with the FIM, which will also see WSG provide management and coordination services for select events in Asia (excluding Japan) and Oceania.

FIM CEO Stephane Desprez said: ?We are very proud to have the opportunity to work with WSG in Asia and Oceania. They will provide the specialist expertise and knowledge needed to help the FIM to boost motorcycling awareness and activities in one of our biggest and fast expanding markets. WSG will be the FIM?s key partner within those territories.?

WSG, which also has offices in Beijing, Beirut, Hong Kong, Mumbai, Seoul, Sydney, Tokyo and Delhi, has a long and successful history operating throughout Asia and has played a key role in the development of football and golf in the continent during a 20-year association with the respective regional governing bodies.

WSG will bring the company?s extensive experience of working in the region to the relationship and will seek to further enhance the FIM?s profile and engagement across all media and event platforms.

?It?s a great pleasure to have the opportunity to work with and represent the FIM throughout a region as dynamic as Asia and Oceania, where there is an insatiable appetite for motorcycling,? WSG President, East Asia Nick Mould said of the partnership.