ATN to launch Sanjeev Kapoor's Food Food channel in Canada

ATN to launch Sanjeev Kapoor's Food Food channel in Canada

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MUMBAI: Canada?s largest South Asian broadcaster, Asian Television Network International (ATN), has launched celebrity Chef Sanjeev Kapoor?s Food Food channel in Canada on Rogers Cable.

ATN has secured an exclusive programming alliance & licensing agreement with Turmeric Vision and has acquired the exclusive broadcasting rights to the programming content of the Food Food Channel.

The content shall also include programming that is produced in Canada by ATN that portrays culinary art of the local talent.

Food Food channel is a joint-venture between Sanjeev Kapoor?s Turmeric Vision and Malaysia?s leading cross-media group Astro All Asia Networks.

"Canadian?s of South Asian Origin consume on an average of over four million meals per day or 120 million meals per month and needless to say, we are excited about launching North America?s first International Food Network," said ATN President, Chairman and CEO Dr. Shan Chandrasekar.

The ATN-Food Food channel will feature shows like Sanjeev Kapoor?s Kitchen, Firangi Tadka, Sirf 30 Minute and Ready Steady Cook to name a few. Prominent personalities from the entertainment and food industry such as Chef Chinu, Chef Harpal, and Chef Rakesh Sethi shall also be featured on the channel.

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