Television

Star, ABP announce divorce; Star News to be ABP News

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/10/Untitled-1_23.jpg?itok=drrZWREh

MUMBAI: Star and Ananda Bazar Patrika (ABP) Group said Monday they were parting ways, allowing the Rupert Murdoch-controlled company to retreat from the news business in India to focus on entertainment.

Star's decision comes in the wake of the current regulatory environment and structural issues ailing the news genre in India. The government caps foreign direct investment at 26 per cent in TV news, making it less attractive for foreign investments to pour into a sector that is hit hard by slow revenue growth, high carriage and staff costs and an abundance of players.

The discontinuation in phases will complete within 2-4 months. Indiantelevision.com had earlier reported that Star would exit the TV news business in India and would split from ABP within three months, finally selling its 26 per cent stake.

With the divorce, the eight-year affiliation with the 'Star' brand has come to an end. Media Content and Communications (MCCS), the company that owns and operates the news channels, said Monday that after the split, Hindi news channel Star News would be named ABP News, Bengali news channel Star Ananda would become ABP Ananda and the Marathi news channel Star Majha would be called ABP Majha.

Says MCCS chief executive officer Ashok Venkatramani, “Star and ABP have decided to discontinue the Brand Agreement where Star News has lent the brand to MCCS. Right now Star continues to be a shareholder in MCCS."

ABP, whose core business is news, will continue to “promote and establish” its own brands in the broadcast news space through its subsidiary company - MCCS.

Media buyers have expressed concern about the shedding of the 'Star' brand. "Hindi news channel Star News could be hit the hardest as 'Star' is a strong brand with its popular entertainment channels having a tremendous impact in the Hindi heartland. There may not be any impact in West Bengal where ABP is a stronger news brand, with its overwhelming print presence. There will be a need to promote the new branding, though all of us know that ABP has a credible equity in the news arena," says the head of a media buying outfit on condition of anonymity.

Agrees Lintas Media Group head of planning-Mumbai Dhirendra Singh. “The change in the brand may take some time to sink in. Considering the competitive environment in Hindi news genre, media planners /buyers would like the channel to stabilise first and then invest on it.”

Crest COO Karthik Lakshminarayan believes that the challenge for ABP would be to maintain its ratings. “As far as the channel maintains its content quality and ratings, I do not see any reason for advertisers to shy away from the channel,” he says.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/flix.jpg?itok=eeMkU6nq
&flix to premiere Slender Man on Nov17

MUMBAI: &flix, home for the biggest Hollywood hits, brings a spooky story of a group of college students who face the exasperation of a demon summoned by them. “Flix First Premiere” is back with Slender Man on November 17, 2019, at 1PM and 9PM. Directed by Sylvain White, the movie stars...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/tata.jpg?itok=6uqAZbWe
Tata Aia Life insurance & republic media network partner for “Rakshakaran Hero” initiative

MUMBAI: More than 950 million people do not have Life Insurance. Further for every Rs. 100 of protection/insurance required only Rs. 8 has been invested, thus, leading to a “protection gap” of 92%. With Protection as the main purpose Tata AIA Life Insurance has launched Rakshakaran Hero initiative...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/b4u.jpg?itok=6mtPxkzl
B4U Bhojpuri’s “Aashirwad Chhathi Maiya Ke” WTP receives a grand opening

MUMBAI: B4U Bhojpuri’s “Aashirwad Chhathi Maiya Ke”World Television Premiere receives an overwhelming response. Based on Chhathi Mata, the movie was conceptualized and produced by B4U’s team &had the World Television Premiere on 2nd November, 2019. This was on the occasion of Chhath, a popular...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/cnbc18.jpg?itok=1_HMd6h3
CNBC-TV18 celebrates 20th anniversary

MUMBAI: CNBC-TV18 is set to mark a milestone by completing 20 years as an overarching business news specialist in the country. In the past two decades, the brand has been at the forefront consistently by delivering incisive, and accurate information of the business and financial sector. Since its...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/all.jpg?itok=xW0FDV_o
Peppa Pig's first-ever performance 'Peppa Pig Musical' rolled-out in Mumbai on Children's Day

They have been winning millions of hearts across the globe with their ‘Oink Oink’ and cuteness quotient. And now the loveable, cheeky little piggy, Peppa Pig, one of the most charming animated characters, is all set to take over India with their first ever musical on the occasion of Children’s Day.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/Balaji-Telefilms.jpg?itok=uslHFPeq
Production rakes in numbers for Balaji Telefilms; Alt Balaji numbers up

One of the most successful television content production houses in India, the Shobha Kapoor and Ektaa Kapoor-led Balaji Telefilms Ltd (Balaji) reported more than double standalone profit after tax or PAT (up 117.6 percent) y-o-y for the quarter ended 30 September 2019 (Q2 2019, quarter or period...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/barc.jpg?itok=_U4jurfV
BARC week 45: No changes in South GEC space

In week 45 of BARC India ratings, no changes were observed in Malayalam, Kannada, Telugu and Tamil. In Bangla, Bhojpuri, Gujarati and Marathi genres. But the pecking order of the top five channel has seen slight changes.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/15/kbc.jpg?itok=GBC6vE3l
BARC week 45: SET slips to third position in urban market

MUMBAI: Sony Pictures Network's leading Hindi GEC-Sony Entertainment Television has slipped down to the third position in week 45 of BARC India ratings. Last week the channel was observed in the second position. Sister GEC Sony SAB continued to hold the leading position in urban market and pay...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/14/mona.jpg?itok=M7q1L_ZA
ABP News Network names Mona Jain as chief revenue officer

MUMBAI: Mona Jain, a veteran media professional with nearly two decades of experience, has joined ABP News Network as the company’s chief revenue officer. She will be responsible for the organisation’s revenue efforts across ANN channels, live events and digital platforms. Jain comes to ANN with a...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories