Television
Report on Shemaroo

Star, ABP announce divorce; Star News to be ABP News

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/10/Untitled-1_23.jpg?itok=-0WwN314

MUMBAI: Star and Ananda Bazar Patrika (ABP) Group said Monday they were parting ways, allowing the Rupert Murdoch-controlled company to retreat from the news business in India to focus on entertainment.

Star's decision comes in the wake of the current regulatory environment and structural issues ailing the news genre in India. The government caps foreign direct investment at 26 per cent in TV news, making it less attractive for foreign investments to pour into a sector that is hit hard by slow revenue growth, high carriage and staff costs and an abundance of players.

The discontinuation in phases will complete within 2-4 months. Indiantelevision.com had earlier reported that Star would exit the TV news business in India and would split from ABP within three months, finally selling its 26 per cent stake.

With the divorce, the eight-year affiliation with the 'Star' brand has come to an end. Media Content and Communications (MCCS), the company that owns and operates the news channels, said Monday that after the split, Hindi news channel Star News would be named ABP News, Bengali news channel Star Ananda would become ABP Ananda and the Marathi news channel Star Majha would be called ABP Majha.

Says MCCS chief executive officer Ashok Venkatramani, “Star and ABP have decided to discontinue the Brand Agreement where Star News has lent the brand to MCCS. Right now Star continues to be a shareholder in MCCS."

ABP, whose core business is news, will continue to “promote and establish” its own brands in the broadcast news space through its subsidiary company - MCCS.

Media buyers have expressed concern about the shedding of the 'Star' brand. "Hindi news channel Star News could be hit the hardest as 'Star' is a strong brand with its popular entertainment channels having a tremendous impact in the Hindi heartland. There may not be any impact in West Bengal where ABP is a stronger news brand, with its overwhelming print presence. There will be a need to promote the new branding, though all of us know that ABP has a credible equity in the news arena," says the head of a media buying outfit on condition of anonymity.

Agrees Lintas Media Group head of planning-Mumbai Dhirendra Singh. “The change in the brand may take some time to sink in. Considering the competitive environment in Hindi news genre, media planners /buyers would like the channel to stabilise first and then invest on it.”

Crest COO Karthik Lakshminarayan believes that the challenge for ABP would be to maintain its ratings. “As far as the channel maintains its content quality and ratings, I do not see any reason for advertisers to shy away from the channel,” he says.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/11/sun_tv.jpg?itok=fXtsNZPR
Sun TV clocks net profit growth of 11 %

Television broadcast major Sun TV Network Ltd on Friday said it closed last fiscal with 11 per cent growth net profit of about Rs 1,520.41 crore on reduced revenue.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/10/vik.jpg?itok=5eFPrtPy
Viacom18 ropes in Vivek Mohan Sharma to head branded content

New Delhi: Viacom18 on Thursday announced the appointment of Vivek Mohan Sharma as head of Branded Content. He will be reporting to head- Network Sales, Mahesh Shetty.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/10/photogrid_plus_1623317456911.jpg?itok=nyoyMNes
Juggernaut Productions all set to begin work on its first international mini-series

New Delhi: Taking a strategic step towards international partnerships, IN10 Media Network’s production arm, Juggernaut Productions has joined hands with the UK based Nucleus Media Rights, a fast-growing television production and distribution company, and creator Brendan Foley, for the international...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/10/photogrid_plus_1623313127999.jpg?itok=rkHl7HH9
SPN's Go-Beyond podcast endeavours to inspire and entertain

New Delhi: After becoming one of the first major broadcast companies to enter the audio streaming business, Sony Pictures Networks India continues to bring insightful stories of experienced minds from across different walks of life through its podcast service.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/10/photogrid_plus_1623308250265.jpg?itok=Q7t4-wqi
Melissa Lim to lead kids’ content acquisitions at WarnerMedia

KOLKATA: WarnerMedia has appointed Melissa Lim as the new head of content acquisitions and co-productions for its kids' networks in Asia Pacific, which include POGO, Cartoon Network and Boomerang. She will also advise on licensing content to fuel the growing slate of kids and family programming on...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/10/covid.jpg?itok=cQyDmC54
Get a jab, industry urges staff, workers as it resumes operations

With the second wave of the pandemic beginning to show signs of a slowdown, organisations across the country are gearing up to welcome their employees back to the office. But with the threat of a third wave looming large, they are taking no chances and making arrangements for their employees to get...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/10/tenn.jpg?itok=1zb0fLsv
PE firm CVC Capital proposes to buy out ATP, WTA tennis tours

Changes may be afoot as far as broadcasting rights of professional male and female tennis calendars are concerned if reports emerging over the past two days are to be believed. Sky News first reported that Luxembourg headquartered private equity firm CVC Capital Partners is in unconfirmed talks...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/10/as.jpg?itok=PvJb4Eip
How television can increase time spent viewing with interactivity

With streaming video services like Netflix, Amazon, Disney+Hotstar, and Zee5 grabbing a majority of the headlines, and becoming the flavor of the moment, many believe that linear television in India is losing its moxie.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/08/nbc.jpg?itok=MJMVV1Mr
NBCUniversal to telecast Tokyo Olympics across eight networks

NBCUniversal will telecast 7,000 hours of the upcoming Tokyo Olympics across eight digital networks and multiple digital platforms. The telecast will begin on 20 June and will run through 8 August. 

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories

* indicates required