Television

Challenge for the TV news industry is to find the right balance: Barun Das

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/17/Untitled-1_38_0.jpg?itok=JmtmTDaJ

NEW DELHI: The TV news industry in India is going through a tough phase with high distribution cost, softening of ad revenues, falling standards of news and too many players fighting for a small pie.

But what happens when suddenly the industry realises that the challenges are too many and efforts are too less? It calls for the top bosses to sit together and scratch their heads to find the right balance.



Delivering the keynote address at the fourth News Television (NT) Summit in New Delhi, News Broadcasters Association (NBA) VP Barun Das said the need of the hour is to find the right balance.

Das, who is also CEO of Zee News Ltd, accepted that the challenges the news TV business is facing are bigger than what the industry can handle.

Ruing the overdependence on ad revenue, Das said: “We are dependent on advertising revenue to run the business. Unlike other markets, subscription, which should have been the revenue leader, has turned into a cost head.”

Das said there is a mad race for eyeballs and the need to attract the lowest common denominator, which is leading to trivialisation of news. “We should present content in an exciting manner but we have to strike a balance here,” he said.

Das also mentioned three milestones that shaped the news industry. The first was in 1992 when the government allowed private channels to broadcast news; the second important milestone was the 26/11 Mumbai terror attack coverage, which led the NBA to swing into action and come out with guidelines and advisories. He quoted the example of the coverage of the Ayodhya Verdict, when “everything went right.”

The third and the most significant milestone was the recession. “Though the Indian economy was never exposed to the kind of recession that gripped the other parts of the world, it helped the Indian news channels to get their focus back on costs,” Das said.

 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/cbi.jpg?itok=pSUoO4Zz
CBI takes over investigations from Lucknow Police in TRP manipulation

NEW DELHI: The latest development in the alleged TRP manipulation row is that the Central Bureau of Investigation (CBI) has taken over the inquiry into the alleged TRP manipulation case from the Lucknow police, according to officials quoted in a PTI report. A case had been registered in the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/chro.jpg?itok=KfI1JpTj
Chrome dm week 41: Hindi News emerges as top gainer

NEW DELHI: Hindi News genre has become the top gainer in week 41, 2020 of Chrome Data Analytics and Media data, albeit with a marginal growth. The genre has grown by 0.30 per cent. In this genre, ABP News has gained the highest OTS with 99.9 in the HSM excl < 1 market. OTS is the actual census-...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/abo.jpg?itok=yaTzNUvt
ABP News rings in the Bihar Elections with iconic show, ‘Poll Khol’

As the preparation for Bihar Assembly Elections goes in full swing, ABP News is pulling out all the stops to ensure that the viewers get top-notch coverage on all political affairs of the state, in the most riveting way. In this light, the channel is all-set to commence another exciting season of ‘...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/colors.jpg?itok=yRyjRq4S
COLORS Bangla announces windmill of fresh content this Durga Puja

MUMBAI: The auspicious occasion of Durga Puja is not just a festival, but a celebration of life. While this year, in the new normal, Pujo will be different, what will not change is the zest for Durga Pujo amongst Bengalis. Keeping in mind the five days of festivity, COLORS Bangla is all set to...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/zee.jpg?itok=_dNgVXT_
ZEE Biskope raises the fervour of Navratri & Dussehra with ‘Nari Ek Roop Anek’ movie festival & the World TV Premiere of Kahani Kismat Ke

ZEE Biskope rejoices the festival of Navratri with a special movie festival titled —“Naari Ek Roop Anek” with an array of movies scheduled from October 19-24 at the 12noon,portraying the different shades of women that resemble the avatar of Maa Durga. The films celebrate the power and strength of...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/rajiv_bakshi.jpg?itok=2-T_nX7V
Getting the "big" into Reliance Big Synergy

MUMBAI: Leading Indian production house Reliance Big Synegry CEO Rajiv Bakshi has seen a lot over the score and more years he has spent in the corporate world.  His exposure has been quite expansive with stints in  TV, internet, media, telecom and consumer durable industries, which allowed him the...

Television Production House Non-Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/republic-logo.jpg?itok=0WJEBK69
Republic TV set to sue Mumbai police commissioner for defamation

NEW DELHI: Accusations have flown thick and fast between the Mumbai police and its commissioner Param Bir Singh and the Republic Media Network over the past few months. The rancour between the two parties only intensified after the former accused the latter of rigging its viewership ratings by...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/star-maa.jpg?itok=LaDfRunW
Star Maa Becomes Top Player in India for Pay Entertainment Channel

Hyderabad: Star Maa has been setting up examples through various programmatic presentations with inspiring stories, audacious reality format, Start stud events and block buster movies. It leads the Prime Time viewership with 42% share showing soaps like Vadinammma, Karthika Deepam, Intinti Gruha...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/ddlj.jpg?itok=NtM56DfM
Come, Fall in Love All Over Again as Sony MAX celebrates 25 years of DDLJ

Aditya Chopra's trendsetting romantic cult masterpiece, Dilwale Dulhania Le Jayenge (DDLJ), completes 25 years on October 20, 2020. In a bid to commemorate the timeless movie and offer Indian viewers a slice of Bollywood's golden era, Sony MAX and Sony MAX2 will showcase a special telecast of the...

Television TV Channels Movie Channels

Sign up for our Newsletter

subscribe for latest stories

* indicates required