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Andrew Morse joins Bloomberg as head of US Television

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MUMBAI: Andrew Morse, executive producer of innovation and integration for ABC News Digital, has been named head of Bloomberg Television in the US.

Morse will oversee editorial, programming, operations and development in the US for Bloomberg Television, the global 24- hour business news channel that reaches over 270 million homes worldwide.

In addition, he will work across Bloomberg’s print, radio, mobile and digital media properties to further the company’s strategy of delivering news, business intelligence, market information and critical data to the world’s most influential business news consumers across a variety of real- time platforms. Morse will report to Andy Lack.

Bloomberg Media Group CEO Andy Lack said, “Andrew brings experience not only as an award-winning broadcast journalist, but in understanding the needs of today’s media organisations to deliver creative content to consumers across multiple platforms. As a producer, he’s created exciting, smart television for a global audience, making him an ideal fit as Bloomberg continues to build a world-class multimedia organization.

” Most recently, Morse led ABC News’ coverage on the ground for the earthquake, tsunami and nuclear crisis in Japan and the Egyptian Revolution in 2011, as well as the earthquake in Haiti in 2010.

Morse also oversaw ABC News’ digital portfolio, including ABCNews.com, ABC News Now, the network’s 24-hour broadband channel, and its emerging platforms such as the iPad and iPhone applications.

Prior to joining the ABC News digital team, Morse served as executive producer of Good Morning America’s weekend edition and had been senior producer for World News Saturday and Sunday. From 2002-2005 Morse served as ABC News’ Asia Bureau Chief and producer, where he coordinated the network’s coverage of the South Asian Tsunami in 2004 and the Bali terror bombings in 2002.

From 1998-2001 Morse was an assignment editor and producer in ABC News’ London Bureau. He began his career in ABC News’ Washington Bureau as a production coordinator and was an associate producer for ABC News.com when it launched in 1997, experimenting with digital reporting in its earliest form.

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