Hindi GEC genre recovers, Star Plus continues to lead

Hindi GEC genre recovers, Star Plus continues to lead

MUMBAI: It was recovery time for Hindi general entertainment channels in week 22. The genre as a whole added 66 GRPs to total 1307 GRPs.

Both Star Plus and Colors gained substantially in terms of GRPs. The latter showed an increment of 31 GRPs to tot up 295 GRPs (294 in week 21), while the former grew by 21 GRPs to aggregate 336 GRPs (315 last week), to continue to hold its leadership position. Zee TV on the hand added four GRPs, while Sony added eight GRPs to touch 165 GRPs (158 GRPs last week) and Imagine stayed put at 103 GRPs. Star One grew a healthy 20 per cent to end the week with 49 GRPs (40 the previous week).

When it comes to primetime GRPs (Monday to Friday 7 pm-11.30 pm), however, Zee TV grew the most during the week, adding 15 GRPs to close at 138 GRPs, while Colors and Star Plus added six GRPs to notch up 132 GRPs. Sony stayed put at 41 GRPs while Imagine and Sab shed five GRPs each to register 36 and 35 GRPs during primetime.

Colors had a very good weekend (Saturday-Sunday) thanks to the film Bhool Bhulaiya and the Sahara IPL Awards to lead the table 37 GRPs Zee however displayed weakness lopping off 11 GRPs to report 22 GRPs, and Star Plus too lost four GRPs to close at 30 GRPs.

Amongst the programmes , the top rankers were Zee TV‘s Pavitra Rishta and DID Lil Masters with peak TVRs of 6.7 and 5.6. They were followed by Star Plus‘ Pratigya with a peak TVR of 5.5 and Colors‘ Ballika Vadhu with a TVR of 5.5.

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