Television

IBF meeting with 3AofI and Tam, Intam on as scheduled

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The alleged TRP scam has literally become a case of the right hand not knowing what the left is up to. Chaos reigned when the TAM and Intam sample lists were systematically leaked by vested interests. Chaos reigns even today when efforts are being made to come to a consensus on the future course of action about viewership ratings.

First a meeting of the Indian Broadcasting Foundation with the Advertising Agencies Association of India (3Aof I) and the market research agencies was announced. Then it was called off if one went by press reports and news releases from the IBF.

Now apparently, the meeting is on and IBF members and rating agencies' representatives are slated to meet tomorrow (14 September) as scheduled. This was confirmed by senior IBF members, and TAM representatives.

However, strangely 3Aof I officials had not been informed that the calling off of the meeting had been called off. "We have not been informed that the meeting is on," said a senior 3Aof I official.

According to sources the IBF secretariat had earlier informed the 3Aof I that the meeting had been cancelled, but then the decision had been reversed.

We obviously have not heard the last of TRPs.

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