Television

On Fridays entertainment, on Sundays devotion is the Star Plus credo

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/08/05/Star_Plus.jpg?itok=TpOhWAiX

Star Plus, the flagship channel of the Star Network, completes a year of turning a 24-hour Hindi channel 3 July.

Yesterday, the team behind what has been an eventful year for the Rupert Murdoch-promoted channel were out in strength at the Taj Hotel in South Mumbai and made no bones about the fact that they intended to put even more "blue sky" between themselves and rivals Zee and Sony.

And the new strategy that Sameer Nair, executive vice-president, head of content & communication, Star India has chalked out for the immediate term is on two fronts. Star is sitting pretty on the 9:00pm to 11:00pm band Mondays to Thursdays (gameshow Kaun Banega Crorepati airs 9-10pm Monday to Wednesday; followed by the superhit soaps from the Balaji stable Kyunki Saas Bhi Kabhi Bahu Thi and Kahani Ghar Ghar Ki - both four days). But next month will see the launch of a slew of new shows on Fridays - what Star Plus has termed power-packed Friday nights. Nair calls it Friday entertainment for the family. And for Sunday mornings Star has lined up devotional inspiration. Till 10:00am that is. Which is when Junior KBC comes on air where it's back to pure greed as the driving force.



For the Friday slot, starting 27 July, Star Plus is launching a talent show, Kya Masti Kya Doon with film star Sonali Bendre as the anchor at 8:00 PM At 9:00 PM is Khulja Sim Sim, an Indian version of Lets Make a Deal. And at 10:00pm it will be Ssshhhh... Koi Hai..., a horror series. In Masti Kya Dhoom,comparisons to Sony's popular dance talent hunt show Boogie Woogie are inevitable but Star officials are quick to point out that it is not only dance which will be showcased, but also music, mimicry, acting, etc. The differentiation in the viewer's mind will be important because a me-too dance talent show that Zee launched with former Channel [V] host Ruby Bhatia as the presenter sank without a trace almost before it went on air.

Masti is produced by Vandana Malik and the Television Eighteen team, better known as the content providers for CNBC India. Khulja Sim Sim, up next at 9pm, is a licenced copy of Let's Make A Deal, a popular show which ran successfully in the USA from 1963 to 1990. It is currently on air in Germany, Greece, Hungary, Spain and Italy. The show is presented by popular TV actor Aman Verma of Kyunki Saas... fame.

Khulja is produced by Optimystix Productions and directed by Vipul Shah. Sunday mornings, on the other hand, are devoted to devotional shows. From Aatma, discourses from Bhagwat Gita, at 7:00am, to Dharam Aur Hum, a devotional musical journey with Anup Jalota, to mythological Jap Tap Vratt at 9:00 am.     

Next on the agenda for the Star team? To push back the evening prime time band from the current 8:00 PM to 11:00 PM slot.

Star is looking to launch a new show at 7:30 PM sometime in the middle of August, Nair says. The show is a situational comedy being produced by Shrey Guleri who also made the popular Tu Tu Mein Mein sitcom, according to Nair.

This is a first as far as channels go, Nair says, pointing to the fact that the 7-8pm slot doesn't normally have fresh content as it is considered a non prime time slot.

And that is how Nair hopes Star will retain its numero uno position - by constantly executing innovative concepts.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/imsges.jpg?itok=m3hdX5z6
Sports channels reverse viewership loss but still weak in week 6 of BARC

MUMBAI: The viewership of overall sports channels continued to decline as per data published by Broadcast Audience Research Council (BARC) India. Sports broadcasters fell marginally by over 2 per cent in week six (8-14 February) as compared to week five (1-7 February). The decrease in eyeballs is...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/alll.jpg?itok=_QN-bmfJ
English news records highest ratings in 2020 during Delhi elections, results week

Runup to elections and election results announcements are big viewership drivers for news channels in India. Assembly elections on 8 February 2020 and announcement of the election results of the New Delhi legislative assembly in week 6 of 2020 (Saturday, 8 February 2020 to Friday, 14 February 2020.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/logos.jpg?itok=1vH4NSd9
BARC week 6: Four Zee regional channels lead regional markets

In week six of BARC India ratings, Zee's four regional channels  Zee Bangla, Zee Biskope, Zee Marathi and Zee Kannada led in Bangla, Bhojpuri, Marathi and Kannada markets respectively. Zee Punjabi and Zee were seen holding second position in their respective market, whereas Zee Tamil holds third...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/barc.jpg?itok=yD9J7pqX
Hindi news channels viewership increases by 14 per cent in week 6 of BARC

Delhi Legislative Assembly election has proved to be most fruitful for the news channels across genres. However, Hindi news broadcasters’ viewership has substantially grown by over 14 per cent in week six as compared to week five, according to the data published by Broadcast Audience Research...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/spsn.jpg?itok=km9a3_uY
SPSN partners with Social chain of restaurants as on-ground screening partner

MUMBAI: To provide a real-time drama to cricket fans, Sony Pictures Sports Network (SPSN) has partnered with Impresario Entertainment and Hospitality’s Social chain of restaurants across India to be its official on-ground screening partner for high-octane series between Australia and South Africa....

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/nippon.jpg?itok=bTxFlT2R
Nippon TV heads to Series Mania Forum with three new scripted formats

TOKYO: Nippon Television Network Corporation (Nippon TV), Japan’s leading multiplatform entertainment powerhouse, announced that the company has been officially invited by Laurence Herszberg, founder-general director of Series Mania, to be the first Japanese company to attend Series Mania Forum.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/Star%20Jalsha.jpg?itok=B40OnLQy
Star Jalsha celebrates 500 episodes of Irabotir Chupkotha

MUMBAI: Irabotir Chupkotha, one of Bengali television’s most popular shows, has recently completed 500 episodes. A unique plot coupled with a stellar cast can only result in a successful mega serial. Irabotir Chupkotha, produced by Acropolis Entertainment is a sparkling example of this instance....

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/Sunil_Shah.jpg?itok=sXFezqi1
B4Uelevates Sunil Shah as group MD B4U films

MUMBAI: B4U is in the midst of strong momentum. Along with the launch of new channels in the past year and the business plans in the works for the future, the network will experience new ways of working and few changes in organizational structuring at B4U, to continue this level of growth.

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/BARC_800.jpg?itok=PL0dZWf-
BARC week 6: Sony SAB slips down to fourth position on pay platform

MUMBAI: Sony SAB slipped to fourth position in week six of BARC India ratings. Last week, the channel was seen at third position. This week Zee TV held the third position moving up from fourth position. Colors continued to lead in urban market and pay platform. In urban market, Colors, Star Plus,...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required