Star gets into the act with Channel Nine Gold library

Submitted by ITV Production on Nov 30

Channel Nine Gold‘s loss has been Star‘s gain. Star Plus, which started airing two soaps from the library acquired from the now defunct company, will commence airing Sanjay Khan‘s Jannat , from 8 December at 7 pm.
Jannat is part of the Nine library bought by Star after Channel Nine Gold fell out with pubcaster Doordarshan and stopped operations in September this year. Kabhie Souten Kabhie Saheli and Kundali, the two other serials from the Nine stables, have started telecast on Star Plus from November and are reportedly doing well. indiantelevision.com had reported earlier this month that Star had paid only 20 per cent of the actual valuation of the library. The library is valued at around Rs 120 million.

Most of Channel Nine Gold‘s soaps were doing well on DD Metro before they were stopped abruptly. Star stands to gain from the telecast of these serials which already had a loyal following among DD Metro‘s audiences.

Jannat, a daily soap that goes on air from next Saturday, had a 37 episode run on DD Metro, follows the trials and travails of a Muslim family. The couple‘s desire to have a child is thwarted by the wife‘s inability to bear one. Predictable tussles follow after the man agrees to his wife‘s request to get married once again.

Kabhie Souten Kabhie Saheli which airs Monday to Friday at 3:30 pm, deals with two friends who are close despite their differing backgrounds. As the story progresses, both get married to the same man. Once the cat gets out of the bag, the two women scheme a revenge plot to get even. Kundali, another program from the Nine library, deals with a strikingly similar theme. The serial explores different events which shape the direction of our lives. Two sisters, married into the same household, suffer at the hands of a wrathful mother-in-law. The family quibbles come to the screen every Thursday at 8 pm.