About Telewise Marathi

With 115 million TV viewers, the Marathi TV language landscape is very different from others in the south or in the east. While 70 per cent of the state’s viewers have an overlap with Hindi TV channels, 30 per opt for pure play Marathi entertainment and news. The state of Maharashtra is also different from others in that there are many other urban centres apart from Mumbai, the economic capital of India. There’s Pune, Nashik, Kolhapur, Nagpur, Solapur,Jalgaon, Akola and Aurangabad.

More than 35 Marathi language TV channels are scrambling for a piece of the Rs 800-900 crore advertising pie in genres ranging from general entertainment, news, movies and music. Both local and national brands have been using the communication opportunities these channels offer to target the Marathi speaking and viewing populace with their TVCs. Keeping in line with the rush into regional languages by the mainline and independent broadcasters, the Marathi segment has seen a flurry of launches over the past five years or so.

At Indiantelevision.com’s Telewise Marathi: The Power of Television, we will bring Marathi channel, production, and brand advertising executives together to discuss how television continues to be the best medium of home entertainment as well for advertising for brands.

Who Should Attend

Broadcast Professionals

Advertising & Marketing Professionals

Regional Brand Advertising Executives

Technology Content Providers


Content Studios

Production Houses

Research Agencies

Why Should You Attend:

  • The largest gathering of Industry Professionals on Regional Genre
  • Close to 20 + Speakers, FireSide Chats & Informative Presentations from the Best in the Broadcasting, Content & Brands Ecosystem in a day Long Virtual Summit.
  • Great platform to interact & learn from the current breed of Broadcasters, Content Creators & Brands.
  • Understand how the Content Landscape is developing in Maharashtra Televison Ecosystem & How Brands can ride on such Platforms for effective Story Telling
  • Hearing successful Branding & Marketing Stories from the Brands & Content Formats from Content Creators/Studios
  • Learn from the Experts to Decode the Maharashtra Television Landscape


20 August, 3.00pm Onwards 
Time  Session Speakers
3:00 PM - 3:10 PM
Welcome Note

Anil Wanvari, Founder, CEO & Editor-in-Chief | Indian Television Dot Com Group

3:10 PM - 3:30 PM
Television Landscape in Maharashtra

Aaditya Pathak, Head Client Partnerships & Revenue| BARC India

3:30 PM - 4:15 PM
Marathi: Stories, Stories and More
  • Amit Shah, Cluster Head - North, West and Premium Channels | Zee Entertainment Enterprises Limited
  • Mahesh Kothare, Indian Film Actor, Director and Producer | (Marathi and Hindi Films)
  • Santosh Ayachit, Director, Producer & Writer | Yelkotti Productions OPC Pvt. Ltd.
  • Subodh Khanolkar, Writer, Director & Producer | Ocean Film Company Pvt Ltd.
  • Sunil Bhosale, Producer
  • Viraj Raje, Head of Programming | Colors Marathi
  • Moderator:- Madhavi Mutatkar, Chief Executive Officer | Impact Vision
4:15 PM – 4:30 PM
Consumer Profile for the Marathi Market

Puneet Avasthi, Director (Specialist Businesses)- South Asia Insights Division, Kantar

4:30 PM – 5:10 PM Media Planning and Buying for the Marathi Viewer
  • Amin Lakhani, Chief Operating Officer | Mindshare
  • Jai Lala, Chief Executive Officer | Zenith
  • Vaibhav Jadon, Managing Partner – Trading | dentsu X India
  • Moderator - Anil Wanvari, Founder, Chief Executive Officer & Editor in chief | Indiantelevision Dot com Group
5:10 PM - 6:00 PM Marketing to the Marathi TV Viewer
  • Anand Rathi, Director – Rambandhu (ESFL)
  • Jayen Mehta, Senior General Manager (Planning & Marketing) - Amul (GCMMF)
  • Niranjan Avasthi, Head - Product, Marketing & Digital Business Edelweiss AMC | Edelweiss Asset Management Limited
  • Prashant Vatkar, Chief Executive Officer | Godrej Tyson Food Ltd
  • Shashank Srivastava, Executive Director - Marketing & Sales | Maruti Suzuki India Ltd
  • Moderator - Vanita Keswani, Chief Executive Officer | Madison Media Sigma- Madison World
6:05 PM - 6:55 PM News and Movies: Bright Spark
  • Ashish Pethe, Partner | Waman Hari Pethe Jewellers

  • Krishnarao Buddha, Senior Category Head - Marketing | Parle Products Pvt. Ltd

  • Manoj Jagyasi - Chief Revenue Officer| Zee Media Corporation Limited

  • Sandeep Gupta, Chief Operating Officer – Broadcast Business | Shemaroo Entertainment

    Moderator: Anil Wanvari, Founder, CEO & Editor-in-Chief | Indian Television Dot Com Group

7.00 PM
Closing Remarks


Aaditya Pathak

Head - Client Partnerships & Revenue

Amin Lakhani

Chief Operating Officer

Anand Rathi


Anil Wanvari

Founder, CEO & Editor-In-Chief

Ashish Pethe


Amit Shah

Cluster Head for North, West and Premium Channels

Jai Lala

Chief Executive Officer

Jayen Mehta

Sr General Manager (Planning & Marketing)

Krishnarao Buddha

Sr. Category Head - Marketing

Madhavi Mutatkar



Chief Revenue Officer

Mahesh Kothare

Indian Film Actor, Director and Producer of Marathi and Hindi Films

Niranjan Avasthi

Head - Product, Marketing & Digital Business Edelweiss AMC

Prashant Vatkar

Chief Executive Officer

Puneet Avasthi

Director (Specialist Businesses) - South Asia Insights Division,

Santosh Ayachit

Writer Director & Producer Yelkotti Productions OPC Pvt. Ltd.

Sandeep Gupta

COO - Broadcasting Business

Shashank Srivastava

Executive Director - Marketing & Sales

Subodh Khanolkar

Writer, Director & Producer Ocean Film Company Pvt Ltd.

Sunil Bhosale


Vaibhav Jadon

Managing Partner – Trading

Vanita Keswani

Chief Executive Officer

Viraj Raje

Head of Programming


Presenting Partner

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