Television Advertising continues to be the best pick for a marketer/advertiser in India for its sheer scale, ROI & Reach
Television measurement body Broadcast Audience Research Council India (BARC India) has revealed TV owning households have continued to grow, reaching 210 million in 2020. Home to over 1.3 billion people across 300 million households, India's television viewing universe has expanded across several metrics, according to the TV Universe Estimates 2020 (TV UEs) report there has been an increase of 6.9% in TV owning households from 197 million in 2018 to 210 million households. Similarly TV viewing individuals also surged 6.7% reaching 892 million from 832 million in 2018 an increase of 57 millions in 2020.
Indiantelevision.com initiative is understand the marketers, advertisers, broadcasters & content owner's viewpoint on the Power of the Television advertising medium & how brands & advertisers are using this medium to reach out effectively to their target audience.