Television Advertising continues to be the best pick for a marketer/advertiser in India for its sheer scale, ROI & Reach

Television measurement body Broadcast Audience Research Council India (BARC India) has revealed TV owning households have continued to grow, reaching 210 million in 2020. Home to over 1.3 billion people across 300 million households, India's television viewing universe has expanded across several metrics, according to the TV Universe Estimates 2020 (TV UEs) report there has been an increase of 6.9% in TV owning households from 197 million in 2018 to 210 million households. Similarly TV viewing individuals also surged 6.7% reaching 892 million from 832 million in 2018 an increase of 57 millions in 2020.

Indiantelevision.com initiative is understand the marketers, advertisers, broadcasters & content owner's viewpoint on the Power of the Television advertising medium & how brands & advertisers are using this medium to reach out effectively to their target audience.

Key Themes

  1. Gauging the Might of the market

  2. Harnessing the Power of TV

  3. A triumvirate of threats

  4. New Bastions for Growth

  5. Changing face of Bangla Television





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Anil Wanvari

Founder, CEO & Editor-in-Chief

Indian Television Dot Com Group

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Aditi Mahale

Head Marketing

Big Bazaar (Future Group)

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Bidyut Nath

Head of Brand Marketing

Shyam Steel India

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Devraj Basu

Brand, Communication & Story-telling Enthusiast

Ex-EVP North & East, L&K Saatchi & Saatchi

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Gaurav Khemani

Managing Director

(Rollick) Prestige Ice Cream Pvt. Ltd.

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Jaikishin Chhaproo

Head Media & PR

ITC Limited PCPB

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Keya Seth


Keya Seth Aromatherapy

Mahesh Motwani

Executive Vice President

Initiative Media

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MK Machaiah

Head of Business - ITC & President - Special initiatives

Wavemaker India

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Prashant Rathi


Shashi Sumeet Productions

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Puneet Avasthi


Insights Division, Kantar

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Sagnik Banik

Managing Director

Ajanata Shoes (INDIA) Pvt. Ltd.

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Sagnik Ghosh

Business Head


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Sani Ghose Ray


Acropolis Entertainment Pvt Ltd

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Samrat Ghosh

Cluster Head,East

ZEEL(Zee Entertainment Enterprises Limited)

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Shashank Srivastava

Executive Director - Marketing & Sales

Maruti Suzuki India

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Somasree Bose Awasthi

Head Of Marketing (Homecare category)

Godrej Consumer Products Limited

Paritosh Joshi

Independent Media Consultant

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