Ketan Kulkarni is CMO and Head - Business Development at Blue Dart, South Asia's premier express air and
integrated transportation distribution and logistics company and part of Deutsche Post DHL group. Ketan has a rich
and varied experience of over 26 years across industries as diverse as FMCG, Advertising, Alcoholic Beverages
and Travel goods.
He joined Blue Dart in December 2006, and is responsible for new business development, product innovations,
process improvement, customer activation and loyalty, market research, strategic intelligence, public relations,
corporate communications and sustainability. He was also earlier entrusted with the role of Senior Advisor and
Head - First Choice, the quality and excellence program at Blue Dart. A certified master black-belt, he is involved
in leading & guiding change, organizational strategy, development and transformation.
A thoroughbred marketing professional with expertise in Sales Management and Advertising, Ketan has
tremendous insights into national, regional and global market trends and evolving scenarios. Brand architecture,
market research, retail management, buyer behaviour, environment scanning & customer strategy development
are also his areas of core competence.
An experienced sales professional, prior to Blue Dart, he has successfully led goal oriented national sales teams.
He has been involved in running sales coaching & training, incentive programs, portfolio management, trade
channels & distribution set-up and strategizing & operating Key Account Management structures. As part of the
national sales leadership responsibility, he has had the opportunity to travel extensively across the nation and has
virtually been to every state and its interiors, enabling him to gain tremendous insight and knowledge of the Indian
market-place and its consumers.
In 2008, Blue Dart's silver anniversary year, he gave further impetus and traction to the company's aggressive
growth plans. Apart from leading various strategic initiatives, he has led the One-Retail programme in Blue Dart
thereby developing a strong foothold in the retail landscape in enhancing customer value proposition. Ketan is a
leader who believes that value and innovations can lead to a profitable organization especially in the fast paced
'express' sphere.
Ketan is in the advisory council of the CMO Asia Council and has received numerous awards across forums in the
areas of Marketing, Branding and Corporate Social Responsibility. He holds the jury position at the BSE - Corporate
Responsibility Awards, the SIFE Enactus Panel and the Asia HR Congress.
He was recently awarded the Responsible Business Leader of the Year 2017 by Responsible Business Awards,
'Greatest Marketing Influencer' Award 2017, 'Most Influential Marketing Leaders' Award at the World Marketing
Congress, presented the 'Award for Retail Excellence - Retail Leadership Award' at Asia Retail Congress, conferred
as the 'Marketing Professional of the Year' at the 10th Indy's awards, was recognised as one of '100 Most Impactful
CSR Leaders - Global Listing' at World CSR Congress. He was also awarded the CISCO Sustainability Leadership
Award at the India Sustainability Leadership Summit & Awards, Best CMO of the Year - by indiasgreatest.com -
The Greatest Corporate Leaders of India. He has also won the 'Best Sustainability Leader' by Star of the Industry
Awards at the 9th Indy's Awards for Excellence in Mass Communication, Marketing Communication, Public
Relations, Advertising, Corporate Social Responsibility, 'Best CMO of the Year' by indiasgreatest.com - The
Greatest Corporate Leaders Of India and is also the recipient of the 'Sustainability Leadership Award' by Global
Sustainability Leadership Awards 2014, an 'Indira Super Achiever' and winner of 'Pride of Profession Award for
Excellence in Marketing' to name a few.
Ketan likes to keep himself updated of the recent trends in business and advanced leadership, based on which he
recently completed the Asia Pacific Business Leadership Program from the Australian School of Business.
Corporate Sustainability & Living Responsibility are areas that appeal to Ketan's heart. He leads by example in
greening the environment, conserving energy and working with children and youth from the marginalized sections
of our society in order that they and our future generations are provided a better quality of life.
He holds a Bachelor's degree in Chemistry from Mumbai University and an MBA in Marketing from Sydenham
Institute (Mumbai). He enjoys reading books on game theory, scenario planning, world history & architecture.