Mallikais part of the Communication team at IKEA India. She comes with over 18 years of experience in the field of PR & Communication with a demonstrated history of working in FMCG industry.

As part of the Communication team of IKEA India, Mallikaplays a key role inimplementing integrated communication and strategic plansalong with creating astrong network within India and globally. She also represents IKEA India with external stakeholders and partners to strengthen IKEA’s brand positioning.

Prior to IKEA, Mallika worked in companies such as Vestige Marketing, Oriflame, L'Occitaneen Provence and leading PR agencies covering a wide scope of marketing and communication functions. She was awarded as Emerging Leader in Marcom ate4M PR & Corporate Communication Women Achievers Summit 2020and also recognized as a 40 Under 40 leader by the same group in the same year.

She is an avid traveler, enjoys listening to music and watching documentaries. She is also passionate about animal welfare and environment.

Divya is presently Head of Corporate Communications for DLF Group. He leads corporate communications, crisis management, media relations, product management, sponsorships and media buying for the company. He has been with the group for more than 16 years.

He is a Postgraduate in Finance and Marketing from Birla Institute in Calcutta. Divya has worked across diverse sectors like FMCG, Sports Marketing, Advertising and Public Relations in New Delhi, Mumbai and Kolkata in a career spanning over 29 years. An integrated communications & marketing veteran, Divya has extensive experience of working on several brands and crafting communication strategies including crisis management. Divya was also instrumental in managing DLF – IPL and DLF’s IPO of Rs.9187 crores.

Divya is also a professional Tea Taster and an avid historian. He often speaks at various tea appreciation and tea tasting workshops and shares a wealth of stories of the tea industry and his hometown Darjeeling.

Ashwani Singla is the Founding Managing Partner of Astrum (astrum.in), India’s first specialist reputation management advisory that uses science to understand and shape public opinion ethically. Ashwani has made his passion of generating proprietary insights to inform strategy and messaging, as the bedrock of his work and is a sought after trusted advisor and strategist by both the C-Suite & Political leaders.

He along with his multi-disciplinary team of professionals works closely with the C-Suite to resolve the complex challenges they face in the areas of Reputation, Risk and Regulation and applying the same principles of insights led thinking, advise Political leader to successfully win the mandate of their voters.

Prior to founding Astrum, Ashwani, was the Asia MD, of PSB Research and the CEO & Co-Promoter of Genesis Burson-Marsteller. He is the Founder Executive Director of Impact Research & Measurement, India’s leader in media intelligence & measurement and serves on the advisory boards of several companies.

This award recognizes the best campaign/ project in the Arts, Music or culture sectors.

This award recognizes the best campaign/ project in the Automobile sector.

This award recognizes the best campaign/ project in the banking & financial services sector.

This award recognizes the best campaign/ project in the Consumer Durables & Electronics sector.

This award recognizes the best campaign/ project in the Digital Integration sector.

This award recognizes the best campaign/ project in the Education sector.

This award recognizes the best campaign/ project in the Entertainment sector.

This award recognizes the best campaign/ project in the Fashion & Lifestyle sector.

This award recognizes the best campaign/ project in the FMCG sector.

This award recognizes the best campaign/ project in the Healthcare sector.

This award recognizes the best campaign/ project in the Hospitality sector.

This award recognizes the best campaign/ project in the IT & Technology sector.

This award recognizes the best campaign/ project in the Manufacturing sector.

This award recognizes the best campaign/ project in the Real Estate & Construction sector.

This award recognizes the best campaign/ project in the Retail & E - Commerce sector.

This award recognizes the best campaign/ project in the Sports sector.

This award recognizes the best campaign/ project in the Travel, Tourism & Leisure sector.

This award recognizes the best campaign/ project in the Startups sector.

This award recognizes the best campaign/ project in the Regional sector.

This award recognizes the best campaign/ project in the energy sector.

This category is to recognize the company's coordinated effort to improve a website's search engine rankings

Recognise a PR campaign that was run through on-ground and virtual events that led to measurable impact. The event can be product launch, conferences, seminars, award ceremonies, concerts, press conferences, gaming events, etc.

Recognise a PR campaign that predominantly used influencers on social media platforms only; excluding TVC ads by Bollywood celebrities, to communicate the campaign message and created maximum buzz that led to measurable impact

To recognize the most effective use of PR to change or enlist political or public opinion utilizing either lobbying or broader grassroots public affairs tactics is including media and online relations.

This category is for the companies who have used video to create awareness of their business, products and services

This category is for the companies who have provided professional services, or services of a specific expertise, to a group of people who may not otherwise have access to those services

This category is for the companies who have used creativity & innovation as a core of their PR / Marketing / Advertising campaigns

To recognize for the most effective management of an issue or crisis by a consultancy or in-house team or a combination of both. The objective, strategy and method deployed should be clearly set out.

This category is for the companies who have successfully launched their new product in the market in the format of podcast

This category is for the companies who have successfully launched their new product in the market

This category will recognise a product innovation by an agency or a media owner

Entries in this category involves the consistent communications of a brand using various channels of communications, sources and programmes to ensure optimum result for an IPO

At the age of best expression, brands are now more focused on putting up an emotional connect to the consumer through their story telling. We are looking for that storytelling which has engaged and created a mass buzz in a short span. The story could be monetized on creativity, platform chosen, story line, concept & ROI.

This award will be given for the most effective use of content. The objectives, strategy and method deployed should be clearly set out. Entries should include methods of how content was distributed, used to attract and retain the audience and how the content is enhancing audience behavior. Judges will also be looking for the creativeness and innovativeness of the distribution along with specific evaluation discussing engagement and customer retention.

Entries in this category should focus on the overall digital communications efforts surrounding a product, service or event in the communications arena. Judges will look for PR strategies with a digital-first approach, leveraging online platforms and tools to elevate a message & the focus of activity would include PR led viral campaigns and social media campaigns on Twitter, facebook, MY Space, YouTube etc.

This category is for the companies who have delivered a promotional plan that targets potential customers within a specific geographical location

Recognise a PR campaign that was executed at a local or regional level, with the intent of communicating in a specific geographic area showcasing effective and quantifiable impact

Recognise a PR campaign with a message for social cause / awareness towards the society that was executed by private organizations, MNC's, etc.

Recognise a PR campaign that communicates the campaign message indirectly through promotion of a different product or service, using surrogate technique

This category is for the companies who have utilized multiple channels such as content, email, display advertising and social media in order to promote a consistent message to a specific audience.

Recognises PR campaigns that have been continuously running for the past 3 years and how innovative the campaign has evolved year-on-year. Entries under this category will be accepted only for campaigns launched in the period January 01,2020 to December?31,2020 and is still running on various media platforms

The category looks to award a company for a total communications campaign, with particular recognition for work that caters for the whole customer experience

This category recognises the most innovative & Effective campaigns held for promotions by Individuals, Brands, Agencies, etc.

To recognise the most competent PR agency who have succeeded in guiding brands and CXOs to establish a strong voice and standing out.

This category is for the companies analyzing their data to identify trends, patterns, and root causes & Making data-driven business decisions based on those insights

This category is for the companies who have used Virtual Reality / Augmented Reality / Machine Learning / Artificial Intelligence in order to undertake various activities within & outside of the organization

This category is for the companies who have used Customer Relationship Management (CRM) as a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information

Recognise a youth who has showcased excellence in achieving individual as well as business objectives. The participating youth should not be older than 40 years as on 1st March, 2023

Recognise a PR agency that has showcased results and made place for the organization in the market within a short span of time.

This category is for the companies that operates independently and is not affiliated with any other company or organization

Recognise the leader/ the head from the PR team either from an agency or corporate communication team who has demonstrated creativity, overseen execution of a plan through specific initiatives and has delivered outstanding results. The individual would have also helped cross-functional teams develop and evolve ideas to bring together client goals and objectives

Recognise the corporate communications team within an organization (private, public, government, NGO, trust, etc.)

To recognize the outstanding team of an agency in the field of Public relations. Especially agencies which had done exemplary work in creating a high efficient workplace and teams which had contributed immensely in their organisation growth.

This category is for the digital consulting firms specialize in the development of digital strategies and tactics, among other services

To recognize the best ongoing or one-off campaign on behalf of a corporate brand or organization which can include both B2b and B2C

This category is for the companies who have adapted to the changing social media landscape and are successfully ensuring uniform messaging through the right media mix for optimum outreach