Specials

Greymatter to debut at MIPCOM 2013

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/event-coverage/2014/08/06/cds.jpg?itok=6KTEPmMO

Greymatter Entertainment – a 360 degree media company offering end-to-end creative solutions and production services for broadcast, celluloid and digital platforms – is debuting at this year’s MIPCOM with a host of new and innovative formats.

For a company which produces content across genres, including reality, music, travel, lifestyle, game show and documentary, participating in the world’s largest content market is possibly a natural next step. Says Greymatter Entertainment owner Rahul Sarangi, “MIPCOM helps you network with global content buyers. The market is also a platform for companies with new formats.”

So what’s on offer at the fest? “We will launch a factual documentary titled ‘Tribes of the World’, an award winning show ‘Bikini Café’, a never-seen before music reality format named ‘Remix’ and a series about unconditional love christened ‘Thanks Maa’,” Sarangi answers.

For the uninitiated, Tribes of the World is a factual documentary which explores the unexplored and unseen faces of tribal India. Bikini Café is about testing one’s entrepreneurial skills of owning a shack while Thanks Maa gives mothers a chance to relive their dreams.

Elaborating on his plans, Sarangi says: “We are looking at co-producing interesting formats/content under the genres we specialise. As far as selling is concerned, one of our music formats ‘Remix’ has been sold to a few markets and is distributed by Global Agency. We have also recently concluded a very successful co- production deal with Novovision on 52 x 30 min non-dialogue humour episodes for the global market.”

What does Greymatter expect to achieve at MIPCOM 2013? “As you would be aware, Indian broadcasters don‘t give rights to producers, but we have figured that if we have a global partner, then we can retain rights and make it a global success. We believe most of our formats are very differentiated yet palatable to the global audience,” explains Sarangi, adding: “We expect to strike some interesting co-production, distribution or strategic partnership with global companies that suit our profile.”

On the subject of markets, Sarangi says the company is open to any market, from America and Europe to the Middle East and Asia, as long as it shares Greymatter’s sensibilities. The firm will concentrate on platforms like IPTV, mobile and free to air.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/10/hitesh.jpg?itok=kSO4bvxG
'Shubh Mangal Zyada Saavdhan' director Hitesh Kewalya to speak at The Content Hub 2020

MUMBAI: Shubh Mangal Zyada Saavdhan has been hogging B-Town limelight for the last two days. One of the major attraction points seems to be the recreated version of the 80s hit track Yaar Bina Chain Kaha Re, which has already taken social media platforms by storm. It seems director Hitesh Kewalya’s...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/03/tv.jpg?itok=oNfpKXq7
2019: A year that was for English GECs

2019 was all about implementation and the impact of new tariff order (NTO). It has been a year of disruption and innovation for the industry. Overall it was a challenging year for niche channels but throughout the year, channels made various efforts to overcome them and retain its consumer base.

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/02/group.jpg?itok=wqx8gil0
Industry hopes pinned on a better 2020 for mainline advertising

2019 was a mixed bag of opportunities and challenges for the advertising industry. Television primarily witnessed a great drop in its growth with an ambiguous first quarter because of the new tariff order and a slow final quarter because of the economic slowdown.

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/02/tv.jpg?itok=9E94iYHt
TV & video people who made an impact in 2019

Even as the curtains have gone down on 2019, Indiantelevision.com is happy to reveal its list of senior executives from the business of TV and video, who were constantly under the arc light throughout the year or made waves on account of something they did.

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/31/year_ender2019_0.jpg?itok=cxdGPV-C
Best moment marketing trends of 2019

MUMBAI: Brands have always been serious about their marketing plans. They spend months strategising their campaigns, involve the best of the technicians and talents to aid the creative process, and try to come out with communications that build trust among their target consumers. But the changing...

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/31/fer.jpg?itok=I4nd9ctu
How has 2019 been for youth and music category?

In its 25 years of running, MTV has set many benchmarks in the youth entertainment genre cementing itself as the Universe of the Young. Undisputedly, India’s No 1 Youth Entertainment Brand, MTV reaches out to over 300 million homes today and witnessed a whopping 20 billion minutes of watch time on...

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/30/basant.jpg?itok=r7bfWRtS
2019 - A year of high action for the television news industry

Back in the day, a typical morning in an Indian household was incomplete without a cup of tea and a hefty printed newspaper. This might sound primitive to the current generation of digital natives but newspapers were, and, in fact, still are, a key source of news for many people.

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/30/tab.jpg?itok=tzpSghCM
Higher investment in content & tech, innovative marketing strategy led OTT industry in 2019

The over-the-top (OTT) market in India turned more saturated in 2019. To make a dent in the cluttered space, the contenders have significantly upped their game with a greater amount of high-quality original content, incorporating new technologies and increasing marketing spend.

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/27/Vishal-Maheshwari.jpg?itok=4i8y7wKQ
OTT India 2019 – key trends and crystal ball gazing for 2020

While  creating this write up on something that’s as wide and far as India OTT we decided to be as objective as possible and use data to establish and talk about some key trends that we see both unique as well as interesting on how the sector is evolving. App Annie is a third-party app analytics...

Specials Year Enders

Sign up for our Newsletter

subscribe for latest stories

* indicates required