A research by Social@Ogilvy and SurveyMonkey shows that of those that have “liked” or “followed” a brand, 58 per cent have interacted directly, while 79 per cent received a response.
According to a research report by Bank of America-Merrill Lynch, just like in the West, online video content will disrupt India’s Pay TV market.
According to a research report by Bank of America-Merrill Lynch, digitisation will be a slow process and will be complete only by FY2020-21.
On the other hand, urban India registered a relatively lower growth of 35 per cent with the total number of users at 118 million as on April 2015.
Nearly 64 per cent of respondents globally said that news stories from other parts of the world felt more relevant to them than they had in the past. In India this rose to more than 76 per cent.
