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Authentic brand promoters are far more rare and influential than sharers: Research

A research by Social@Ogilvy and SurveyMonkey shows that of those that have “liked” or “followed” a brand, 58 per cent have interacted directly, while 79 per cent received a response.

MAM Media and Advertising Digital Agencies
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Digital fallout: DTH cos set to lose, broadcasters poised to reap benefits

According to a research report by Bank of America-Merrill Lynch, just like in the West, online video content will disrupt India’s Pay TV market.

DTH DTH Operator
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What's in store for the Indian broadcast industry?

According to a research report by Bank of America-Merrill Lynch, digitisation will be a slow process and will be complete only by FY2020-21.

Cable TV Multi System Operators
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Rural India pips urban India in social media usage with 100% growth

On the other hand, urban India registered a relatively lower growth of 35 per cent with the total number of users at 118 million as on April 2015.

iWorld Social Media
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India most aware about global affairs, 52% tune in to social media for news: BBC Survey

Nearly 64 per cent of respondents globally said that news stories from other parts of the world felt more relevant to them than they had in the past. In India this rose to more than 76 per cent.

Television TV Channels News Broadcasting

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