DTH

DTH operators gear up to woo new customers during IPL

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/dth-images/2015/04/11/dth%20collage%20copy.jpg?itok=MWkoysDY

MUMBAI: Will Kolkata Knight Riders (KKR) continue its winning streak from last year or will there be another team that will be crowned as this year’s champions in the Indian Premier League (IPL). While a billion people mull over what the final outcome of the cricket tourney will be, Indian direct to home (DTH) operators are not far behind from milking the multibillion dollar sports property.

When quizzed about how the IPL was aiding operators in getting subscriptions, Tata Sky CEO Harit Nagpal says, “Any activity or event like the IPL generates viewer interest. This viewer interest is important and critical in adding subscriptions. But our pricing and such events are independent of each other. People are likely to follow the event and therefore make a purchase.”

Agreeing with him, Sun Direct CEO Mahesh Kumar reasons, “IPL is a fantastic form of cricket that is full of entertainment. Given that we are at the forefront in providing entertainment, the IPL fits in well.”

Kumar is of the opinion that customers coming back from the exam season will definitely be keen to latch on to new connections from Sun Direct as they are providing IPL on Sony Six free to new customers as an incentive. The operator will also provide the IPL add-on free for customers, who recharge beyond six months.

“We see the IPL as a good tool to win back customers and improve our recharges substantially. We also have an add-on for Rs 44, which allows customers to watch the T20 matches for the entire duration of the tournament, apart from the a la carte of Sony Six and Set Max,” he adds.

Dish TV came on board as the official partner for Shah Rukh Khan’s KKR for a fourth time now. The association is a good brand fix as Khan is also the brand ambassador for the DTH operator. The logo of Dish TV will be prominently featured on the non-lead arm of KKR players’ jersey.

“SRK believes in enthralling his audience with quality and consistent entertainment, which is the same philosophy that we at Dish TV believe in. Kolkata has always been a very important market for us and over the years we have been working with the eastern region for trade and consumer engagement activities,” opines Dish TV COO Salil Kapoor.

Kapoor is hopeful that the IPL will bring in added subscriptions. According to him, with cricket fans across the globe, TV sales are likely to see a jump, which in turn will generate a demand for HD channels. “Shah Rukh’s connect and the fact that Dish TV has a strong bouquet of 41 HD channels will help in increasing brand equity, which in turn will result in good sales for us during this IPL,” Kapoor adds.

When asked about the company’s plans during the IPL, Kapoor informs that the ethos behind their brand - i.e. fuelling the passion for entertainment - is to ensure that it goes beyond sports. “This special package is customized to suit the needs of every member of the family. Keeping this in mind, we have introduced the Cricket + package. Our HD channels’ offering is the highest in the industry at present,” he says.

Videocon d2h too has continued its association as the principal sponsor for the Mumbai Indians franchise for the third continuous season of the IPL. The logo of Videocon d2h will feature on the front of the jersey of Mumbai Indians players. Speaking about the same, Videocon d2h CEO Anil Khera says, “We are hopeful of garnering greater visibility for our brand and are looking forward to another eventful year through this partnership.”

Airtel Digital TV has launched various schemes for its customers during this IPL. A company spokesperson informs that for all customers buying Samsung Curve and UHD TV, Airtel Digital TV will offer HD DVR connection at the same cost as that of an HD connection.

“All customers will get discount coupons worth Rs 2650. Customer can enjoy watching the matches on an HD DVR by paying Rs 2350. This box has inbuilt hard disk of 500 GB and customer can enjoy record content up to 750 hours enabling customer to record and watch the matches at a time convenient. Additionally, customers will get free subscription for up to 12 months through a scratch card offer,” informs the spokesperson.

Besides on all other Samsung models, Airtel Digital TV will offer a discount coupon of Rs 660 on its HD+ variant. Additionally customers will get a 8 GB pen drive worth Rs 399 free enabling them to record. Activation charges on Samsung smart direct TVs will be waved off completely.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/dish.jpg?itok=IdH0v3g_
Dish TV India introduces educational channel ‘Kalvi Tholaikkatchi’

Dish TV India has started broadcasting ‘Kalvi Tholaikkatchi’ - an educational channel launched by Tamil Nadu Government. The free-to-air channel will telecast daily from 06 AM to 11 PM on both its platforms- DishTV and D2H.

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/18/dth_2.jpg?itok=yDQpcU6a
Pay DTH subscriber base perks up a bit

BENGALURU: The latest DTH subscriber numbers released by Telecom Regulatory Authority of India (TRAI) must bring cheer to the private television direct to home (DTH) industry. TRAI recently published quarterly subscriber data as on 30 June 2020. According to the data, the number of pay DTH...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/17/tata.jpg?itok=7lHKHdLS
Tata Sky brings CuriosityStream to India

NEW DELHI: Tata Sky has joined hands with factual streaming service CuriosityStream to bring thousands of hours of documentary films and series to viewers across India. Tata Sky subscribers will now have access to CuriosityStream’s content via Tata Sky Binge, which is available on the Tata Sky...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/10/tv.jpg?itok=-2Lv4gHH
TRAI report shows healthy growth in DTH subscriber base in Q1 FY21

KOLKATA: Witnessing two consecutive quarters of growth, India’s DTH subscriber base grew by 3.2 lakh during the April-June quarter, as per the Indian Telecom Services Performance Indicators April-June 2020 by the Telecom Regulatory Authority of India (TRAI). The sector saw better, albeit marginal...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/05/dish-tv.jpg?itok=ZYolMoFj
Dish TV posts weak Q2 results

Dish TV India has reported second-quarter fiscal 2021 unaudited consolidated subscription revenues of Rs.7,65.7 crore and operating revenues of Rs. 8,46.4 crore. The subscription revenue has seen a dip of 3.3 per cent year-on-year. In 2019, the subscription revenue stood at Rs 792 crore for the...

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/02/tata.jpg?itok=ckcRa2if
Tata Sky Binge expands its content library, partners with SonyLIV

KOLKATA: Tata Sky’s OTT aggregator service, Tata Sky Binge, is partnering with SonyLIV to delight customers this festive season. The partnership will add 1000+ hours of exciting content to Tata Sky Binge including TV shows, movies and SonyLIV Originals like Scam 1992 – The Harshad Mehta story, JL50...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/28/2.jpg?itok=RuA7fe_y
DTH operators go big on hybrid boxes this festive season

Leading direct-to-home (DTH) operators are endorsing their hybrid set-top boxes during the festive season. While it’s nothing new for them to piggyback on festivals to attract new subscribers, but this time rather than promoting discounted packages or value-added services.

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/tata.jpg?itok=2yGUfMZ4
Tata Sky introduces a new age feature Smart Guide

KOLKATA : Reinforcing its commitment towards building customer centric innovations, Tata Sky, India’s leading content distribution and Pay TV platform has introduced ‘Smart Guide’ –a new-age feature that enables each customer to discover and consume content on television in a smart way. The new...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/22/tatasky.jpg?itok=nGun58vZ
Tata Sky Binge+ becomes available at lower price

KOLKATA: Keeping customer interests at the forefront, Tata Sky has further fine-tuned the pricing of its android TV-powered smart set top box, Tata Sky Binge+. Converging the strengths of DTH and the world of OTT content together on the television screens, this new age device will now be available...

DTH DTH Operator

Sign up for our Newsletter

subscribe for latest stories

* indicates required