DTH

Videocon d2h adds comedy VAS service from Shemaroo

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MUMBAI: To add a pinch of fun, Dish TV has added a new value-added service on its Videocon d2h platform. Comedy Active service is being offered in partnership with Comedywalas, a division of Shemaroo Entertainment.

Comedy Active service is being offered to the subscribers with a free preview of two months after which they can continue to enjoy at a nominal subscription price of Rs 35 + GST.

“We are thrilled to extend Comedy Active service on our Videocon d2h platform after having received a positive response from our viewers on Dish TV Platform. With this announcement, Comedy Active service is now available to our entire subscriber base of 29 million. We have always focused on enhancing our product portfolio and value-added services to bring uninterrupted 24x7 entertainment to our viewers. Our partnership with Shemaroo to launch Comedy Active Service on Videocon d2h platform reiterates our commitment to providing unique content and best TV viewing experience for our viewers,” Dish TV India group CEO Anil Dua said.

Along with original content created especially for this service, Comedy Active will also offer most popular comedy shows of all times like Tu Tu Main Main, Chamatkar, and Ye Jo Hai Zindagi.

“We are very excited to launch Comedy Active service with Dish TV on its Videocon d2h platform. Comedy shows on television are a way for audiences to de-stress from the otherwise hectic life. Comedywalas is an initiative by Shemaroo to bring together high-quality comedy content by curating and creating, rib-tickling programmes. We also use our exceptional programming expertise and associate with stalwarts in comedy to produce some original comic gems. We are sure that this right mix of classic and new comedy shows will be loved by the audience,” Shemaroo Entertainment CEO Hiren Gada said.

“We have always focused on delivering the best value proposition to our customers along with novel entertainment initiatives. The launch of Comedy Active service on our Videocon d2h platform reiterates our commitment to bring handpicked quality content for our viewers of all age groups. Taking ahead our existing partnership with Shemaroo, we are sure this new offering will add to the fun and laughter amongst our viewers across the country,” Videocon d2h marketing head Sugato Banerji said.

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