DTH
Report on Shemaroo

Tata Sky's new brand purpose: 'To make tomorrow better than today'

Tata Sky is now present in over 22 million households

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/02/26/tata-sky.jpg?itok=gTPyWXbG

KOLKATA: DTH operator Tata Sky has unveiled its new brand purpose with the statement - ‘Tata Sky exists to make tomorrow better than today for family and home.’ As the industry leader, Tata Sky is now present in over 22 million households across the country.

“A set of core beliefs have always guided brand Tata Sky,” said Tata Sky MD & CEO Harit Nagpal said. “Expressing our brand purpose solidifies our intent to continue to add value to people’s lives.”

The statement ‘Tata Sky exists to make tomorrow better than today for family and home’ exemplifies the brand’s belief in the emotional power of entertainment which we trust can move, motivate, inspire and help people to enjoy a better life. 

“We believe that this reinforces the brand’s focus in simplifying content access, discovery and consumption in newer and more delightful ways that lead to betterment in customer’s lives,” Tata Sky chief communications officer Anurag Kumar explained.

Aligned with this new brand purpose, Tata Sky has launched a campaign, conceived by Ogilvy India, with the slogan ‘Iss khidki ko khol dala toh life Jingalala’, where khidki is an embodiment of entertainment which, via Tata Sky, provides moments of emotional gratification in everyday lives of people.

“Over the years, the word Jingalala has become synonymous with Tata Sky and the TV viewing experience.  Through our slice-of-life TVC, we capture how the screen powered by Tata Sky can be, as we believe, a positive emotional force, bettering the lives of people, reinforcing our commitment to Jingalala-ness,” added Kumar.

Tata Sky’s new campaign will be communicated through multiple media channels across languages such as Hindi, Marathi, Telugu, Tamil, Kannada, Malayalam, Bengali and Odia. The TVC takes us through the lives of families and individuals at home through the point of view of TV as they celebrate, what appear to be moments of togetherness, learning, camaraderie and happiness. On social media, engagement will be driven through #HarGharKiKhidki campaign that will highlight the candid and unfiltered emotions of our audience through the lens of Tata Sky. The campaign will feature famous influencers asking their followers and other content creators to participate by making Reels of their family enjoying entertainment on Tata Sky using the original audio of the TVC to create brand recall. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/15/img_15042021_113502_800_x_800_pixel.jpg?itok=LjQGAVC9
Tata Sky paints murals in homage to Gujarati cinema actors

NEW DELHI: Tata Sky is painting the town red, quite literally. The DTH operator has launched a unique mural campaign in Gujarat to bring alive the local flavour by associating with popular regional film stars.  The campaign also embodies the concept of khidki that was introduced in the new brand...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/img_12042021_161029_800_x_800_pixel.jpg?itok=LghIoZ3o
Pay-TV revenue to grow at 7 per cent CAGR over 2020-25: MPA report

New Delhi: India is among a handful of countries where there is great scope for further penetration of television. Since the turn of the millennium, pay-TV connections have more than doubled in Indian households, though data in the public domain indicates there still remain an additional 100...

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/02/img_02042021_142340_800_x_800_pixel.jpg?itok=XxWQEXwi
DD Free Dish adds six new MPEG-2 slots

KOLKATA: Public broadcaster Prasar Bharati's free-to-air DTH platform service DD Free Dish has added six new MPEG-2 slots, on the back of having surpassed an estimated 40 million subscribers. The move comes at a time when the platform witnessed a significant jump in the overall sales of MPEG-2...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/02/dishtv.jpg?itok=WmVs65r9
Dish TV granted in-principle approval for 20-year DTH licence

KOLKATA: Popular direct-to-home (DTH) operator Dish TV has renewed its DTH license for 20 years, subject to completion of necessary formalities. Dish TV informed the stock exchange in a regulatory filing that it has received in-principle approval from the ministry of information and broadcasting (...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/30/dd_free_dish.jpg?itok=y_jtnF0v
DD Free Dish now in 40 million households

NEW DELHI: Public broadcaster Prasar Bharati's free-to-air DTH platform DD Free Dish has continued its strong growth trajectory and the service’s subscriber base has crossed an estimated 40 million, according to the EY FICCI Media Entertainment Report 2021.

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/24/img_24032021_130315_800_x_800_pixel.jpg?itok=PsazSdCd
Celebrate World Theatre Day with these plays available on Tata Sky Theatre

NEW DELHI: Theatre has always been a significant place to present ideas and ideologies before the audience. Hence, people started celebrating World Theatre Day on 27 March to generate awareness about the importance of theatre arts. Commemorating the occasion, Tata Sky Theatre powered by Zee Theatre...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/24/set-top_box_0.jpg?itok=qM4oKMgD
Kotwali Police Station in Ludhiana busts illegal STB racket

KOLKATA: A store in Ludhiana, PAL Electronics, was raided by Kotwali police station on 16 March, after Sony-appointed raiding agency Mediasoft Legal Solution’s service manager Harminder Singh complained that pay channels of Sony, Star, Zee and other major broadcasters were being sold via...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/23/prakash_javadekar-800.jpg?itok=pXoq4CZ5
New DTH guidelines will make the sector competitive: Javadekar

KOLKATA: At the end of last year, the ministry of information and broadcasting (MIB) announced revised guidelines for direct-to-home (DTH) operators in India. The new DTH policy will make the sector competitive and will have a positive impact on consumers, I&B minister Prakash Javadekar...

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/18/dd_free_dish.jpg?itok=R7QiYmwm
DD Free Dish sees robust bidding for MPEG-4 e-auction, 11 channels allocated slots

KOLKATA: Prasar Bharati has earned nearly Rs 10 crore through the 53rd e-auction of MPEG-4 slots of DD Free Dish. 11 channels were successfully allocated MPEG-4 slots post the auction. The 53rd round of e-auctions was dominated by news channels, with 10 out of the 11 slot up for grabs being won by...

DTH DTH Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required