DTH

Tata Sky targets 16 interactive services by March 2016

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MUMBAI: It was earlier this month that Tata Sky launched its Actve Fitness service at the hands of Bollywood super star Salman Khan. Targeted at health enthusiasts, it provides fitness and yoga videos produced and curated by Adarsh Gupta’s Brilliant TV and actor Suneil Shetty.

Now India’s leading operator says that it is going to launch one new interactive service every month between now and end FY-2016, to take the total to 16. Currently, it runs 10 such services ranging from cooking to Vedic maths to learning English to Urdu poetry renditions byJaved Akhtar.

Speaking to news agency PTI, Tata Sky CEO Harit Nagpal said that interactive services is a “focus area” for the DTH operator. “Now we are shifting to newer audiences, both in cities and rural areas. We need to add more services relevant to these areas.”

The content of these new services will be relevant to its subscribers, said Nagpal.

Tata Sky has around 10 million active subscribers and has earned the reputation as being amongst the innovative DTH players in India. The interactive offerings are priced anywhere between Rs 0.75 per day to Rs 7 a day, depending on the period and the type of service that the customer subscribes.

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