DTH

Tata Sky solidifies lead in the DTH sector

It leads the sector with 31.80 per cent share

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KOLKATA: According to ‘The Indian Telecom Services Performance Indicator Report October – December 2019‘ published by the Telecom Regulatory Authority of India (TRAI), the Indian DTH service has displayed phenomenal growth since launch in 2003. The total number of total active subscribers with pay DTH operators (Tata Sky, Airtel, Dish TV, Sun Direct) in India in the quarter ending December 2019 was 69.98 million, which is an increase from 68.30 million in the quarter ending September. 

In terms of market share, Tata Sky led the DTH sector with the highest 31.80 per cent share followed by Dish TV at 30.55 per cent. Compared to the previous quarter, Tata Sky has further strengthened its market share lead over Dish TV. The data also suggests Tata Sky is 1.5X the size of Hathway, Den and GTPL Hathway all combined.

Commenting on the development, a Tata Sky Spokesperson said, “At Tata Sky our commitment is to ensure our ever increasing base of consumers can access their entertainment across platforms. This philosophy has enabled us to cement our leadership position in the direct to home and overall pay TV business, as underlined in TRAI’s latest report. As we explore technology driven newer platforms for content delivery and further scale up our customer support, we are confident that our viewers will continue to make Tata Sky the prime choice of their entertainment needs. The report also reinforces our belief that Television as a medium of entertainment continues to grow and strengthen.”

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