DTH

Tata Sky partners with Accedo to develop the user interface of Tata Sky Binge+

Accedo leveraged its Google-certified Android TV Launcher solution

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KOLKATA: Accedo has worked with Tata Sky, India’s leading content distribution platform to develop the user interface for its latest offering, Tata Sky Binge+ Smart Set-top Box. The Android TV enabled device provides content from Linear Television and a host of OTT apps onto a television screen.  

Accedo leveraged its Google-certified Android TV Launcher solution alongside its Accedo One platform to develop and deliver a high-quality video experience for the growing base of Tata Sky subscribers who like to enjoy the best of both worlds conjoined together, toggling through just one remote. To further enhance the user experience, Accedo customized its standard Android TV Launcher application to include 3rd party integrations, bespoke UX/UI features, and DVB satellite channels. 

Accedo product director & regional head South Asia Abhishek Sood commented, “We’ve seen the OTT Market become increasingly competitive in India, and the number of available video services is constantly growing. Managing multiple platforms can be cumbersome for consumers so we see a real value in offering viewers a single point of access to all third-party apps. Binge+ addresses this pain point and allows users to seamlessly access much of their OTT content in one place.” 

Tata Sky chief commercial officer and content officer Pallavi Puri added, “With Tata Sky Binge+, the objective was to enable our subscribers to access all of their Live TV, On-demand, and OTT services in one place. Having worked extensively with Accedo in the past, we relied on its technical and practical knowledge to develop a great user experience for our dynamic Android TV-powered set-top box. Accedo’s professional services team worked diligently and delivered the bespoke features required for the platform.” 

Delivering over 600+ live TV channels and services, an on-demand library, and 3rd party OTT applications via a single sign-on, Binge+, provides users with a premium viewing experience.

Tata Sky Binge+ hosts many advanced features. It enables viewers to play any show, movie, music, game on their laptop, tablet, or mobile phone and watch-it-directly on their TV with its in-built Chromecast. It also includes Google Assistant that makes discovering content easy with voice search. It is compatible with all types of TVs including 4K, HD LED, LCD, or plasma technology as it supports HDMI output and can also be connected to older TV sets over audio and video cable.

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