DTH
Report on Shemaroo

Tata Sky paints murals in homage to Gujarati cinema actors

Campaign conceptualised by Ogilvy, executed by Dentsu India and BAP.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/04/15/img_15042021_113502_800_x_800_pixel.jpg?itok=FkiwIcEd

NEW DELHI: Tata Sky is painting the town red, quite literally. The DTH operator has launched a unique mural campaign in Gujarat to bring alive the local flavour by associating with popular regional film stars. 

The campaign also embodies the concept of khidki that was introduced in the new brand purpose TVC Iss khidki ko khol dala toh life Jingalala; khidki being the embodiment of entertainment through which Tata Sky aims to provide moments of emotional gratification in everyday lives of people. 

The campaign is conceptualised by Ogilvy and executed by Dentsu India, along with Bollywood Art Project (BAP). The ad features Ketki Dave, Rasik Dave, Malhar Thakkar, Deeksha Joshi, Siddharth Randheria and Mamta Soni, and the company believes that the inclusion of popular actors could help to build a deeper connection with the people of the state. 

The wall murals pay homage to the Gujarati cinema actors who have been intrinsic in bringing the art and culture of the state to the forefront.

"People’s lives are made better when they connect to quality entertainment. This thought inspired our recent national campaign – Iss khidki ko khol dala toh life Jingalala. We have now taken this thought closer to our customers in Gujarat by celebrating popular faces from Gujarati entertainment through the unique format of wall murals. These murals reinforce Tata Sky’s commitment to be an inherent part of people’s everyday lives, making quality entertainment affordable and accessible to all," said Tata Sky chief communications officer Anurag Kumar. 

The wall murals are installed in the Lunawada, Vijapur, and Rajula towns of Gujarat. The company is now planning to expand the art installations in the form of digital wall paintings in Ahmedabad, Panch Mahals, Jamnagar, Kheda, Mahasena; gradually covering 375 walls across 133 towns. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/28/dth.jpg?itok=MmhIAaW-
DTH segment expands its subscriber base by 1.01 mn in 2020

The direct-to-home (DTH) subscriber base in India has reached a base of around 70.99 million in 2020, according to the Indian Telecom Services Performance Indicator Report October-December 2020 published by the Telecom Regulatory Authority of India (TRAI).

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/26/tata.jpg?itok=vYX8hREL
Negligible content investment for the urban viewer segment: Tata Sky's Harit Nagpal

The pay-TV industry in India has been highlighting the regulatory overburden in the industry for some time now. The players have been battling several legal issues, the amended new tariff order (NTO 2.0) being the most discussed one.

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619097841516.jpg?itok=WFcdRU_t
Subhash Chandra denies rumors related to Dish TV India

KOLKATA: Dish TV India promoter and managing director Jawahar Goel has offered a substantial portion of his equity in the DYH operator as security for the credit facilities availed by Essel Group (Subhash Chandra Group). The group will return the security cover soon, Subhash Chandra Group official...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/swabhiman.jpg?itok=fPgAFy_H
In nostalgia trip, Tata Sky Seniors brings back hit DD show Swabhimaan

New Delhi: The 90s’ hit Doordarshan soap Swabhimaan directed by Mahesh Bhatt and Debaloy Dey has returned to the TV screen after a long gap of 25 years. The show is being exclusively aired on Tata Sky Seniors. The iconic drama that ruled the afternoon primetime on television screens in the 1990s...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/img_12042021_161029_800_x_800_pixel.jpg?itok=LghIoZ3o
Pay-TV revenue to grow at 7 per cent CAGR over 2020-25: MPA report

New Delhi: India is among a handful of countries where there is great scope for further penetration of television. Since the turn of the millennium, pay-TV connections have more than doubled in Indian households, though data in the public domain indicates there still remain an additional 100...

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/02/img_02042021_142340_800_x_800_pixel.jpg?itok=XxWQEXwi
DD Free Dish adds six new MPEG-2 slots

KOLKATA: Public broadcaster Prasar Bharati's free-to-air DTH platform service DD Free Dish has added six new MPEG-2 slots, on the back of having surpassed an estimated 40 million subscribers. The move comes at a time when the platform witnessed a significant jump in the overall sales of MPEG-2...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/02/dishtv.jpg?itok=WmVs65r9
Dish TV granted in-principle approval for 20-year DTH licence

KOLKATA: Popular direct-to-home (DTH) operator Dish TV has renewed its DTH license for 20 years, subject to completion of necessary formalities. Dish TV informed the stock exchange in a regulatory filing that it has received in-principle approval from the ministry of information and broadcasting (...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/30/dd_free_dish.jpg?itok=y_jtnF0v
DD Free Dish now in 40 million households

NEW DELHI: Public broadcaster Prasar Bharati's free-to-air DTH platform DD Free Dish has continued its strong growth trajectory and the service’s subscriber base has crossed an estimated 40 million, according to the EY FICCI Media Entertainment Report 2021.

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/24/img_24032021_130315_800_x_800_pixel.jpg?itok=PsazSdCd
Celebrate World Theatre Day with these plays available on Tata Sky Theatre

NEW DELHI: Theatre has always been a significant place to present ideas and ideologies before the audience. Hence, people started celebrating World Theatre Day on 27 March to generate awareness about the importance of theatre arts. Commemorating the occasion, Tata Sky Theatre powered by Zee Theatre...

DTH DTH Operator

Sign up for our Newsletter

subscribe for latest stories

* indicates required