DTH

Tata Sky makes Everywhere TV free for viewers

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MUMBAI: The advent of the on-demand Internet streaming Netflix in India has no doubt created waves across the country. While Netflix is available free for a one-month trial it will then charge between Rs 500 - 800 for its three packages. In what can be termed as a direct reaction to this, direct to home (DTH) provider Tata Sky has declared its Everywhere TV service free for users.

Tata Sky earlier charged users Rs 60 per month for the same service. Users can stream TV channels on the go through Everywhere TV on the official Tata Sky app. The service will feature channels subscribed by the viewers on the Tata Sky connection. 

Everywhere TV provides access to live stream content from the channels and can also serve as a second screen. Viewers can also set the video quality on low, medium and high and the app runs smoothly on 3G and 4G networks. 

The app can be accessed on up to two devices per subscriber ID. It also offers Hindi as well as English content including entertainment, news, sports, etc.

While Tata Sky is the first DTH operator to react to Netflix's entry into India by offering its streaming service free, it's is definitely not going to be the last. How other DTH operators as well as over the top (OTT) players change or adapt their subscription and content strategy going forward will be worth watching.

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