DTH

Tata Sky launches interactive comedy service in partnership with Shemaroo Entertainment

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/dth-images/2016/03/08/Untitled-1.jpg?itok=BAbAt7WJ

MUMBAI: Tata Sky has added a new service to its diverse bouquet of content - Tata Sky Comedy. The DTH player has partnered with Shemaroo Entertainment as content partner, powered by Comedywalas. The tagline for this new service is ‘Haso Khulke’. Tata Sky had recently launched two interactive services - Actve Fitness in association with Suniel Shetty and Dance Studio in partnership with Madhuri Dixit Nene and Dr. Shriram Nene’s RnM Moving Pictures.

Tata Sky Comedy will initially be available to its subscribers primarily on TV and can also move to digital platforms in the future. The viewers can also see the popular comic strip Suppandi refreshed daily.

Launched today on 8 March 2016, Tata Sky’s latest addition aims to be a single destination for all formats of Hindi comedy content. The launch event also provided a glimpse of the service, as unfolded by stand-up comedians Sugandha Mishra and Sahil Khattar who are also a part of the service.

“We wanted a guide, an anchor with a youthful appeal who could carry the audience for this new service. Sugandha and Sahil are youth icons and are perfect to be a part of our service”, said Shemaroo Entertainment director Hiren Gada.

Priced at Rs 59, the standalone service aims at a non-stop clean entertainment for all age groups, across geographical and socioeconomic boundaries with a diverse range of formats exclusively for its subscribers.

Talking about the launch, Tata Sky chief commercial officer Pallavi Puri said, “With Tata Sky Comedy we aim to provide a fun way to relax for our subscribers. Comedy is a genre that the audiences have a huge appetite for, and we believe there is currently a gap for a singular destination for all types of Hindi comedy content. We wish to fill that gap with this latest offering from Tata Sky. In partnership with Shemaroo, it is our attempt to provide a one-stop shop for popular comedy formats that will be available to subscribers 24 hours a day. ”

The 24x7 ad free service based on a subscription only basis, will be free for the first 10 days for its customers. Placed at channel 102, the interactive service has a diverse range of formats like Bollywood Tadka which is an overview of Bollywood mixed with comedy. This comedy service features interesting formats like Scene Smaash, Pehchaan Kaun, Dekh Gaana Dekh, Filmy Fankaar, Pocket Films with Gauri, etc. 

Tata Sky Comedy will have all time classics, will highlight jokes, fun quizzes and comic strips and will telecast all-time favourite shows like Zabaan Sambhalke, Office Office, Ye Jo Hai Zindagi, Nukkad, etc. Interesting and eye grabbing short snippets like Waiting Lounge, Fact de India, Paanch Namune, Sher Bazaar, No News Network, etc., will be made available to the customers under Comedy Fatafat hour. One of the formats, The Weekend Special, will feature the best of Comedy Circus for an hour every Saturday and Sunday at 9 pm and 10 pm.

Talking about his company’s expertise, Gada said, “We're very excited to launch the comedy service with Tata Sky. Being a leading content aggregator and owner, our continuous efforts are to serve our audiences in new and innovative ways. Comedywalas is one such initiative from Shemaroo. Given the fact that comedy is such a universal entertainment genre, our efforts will be to aggregate, produce and curate some highly entertaining and fun programming.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/tatasky.jpg?itok=h_aaWBB5
Tata Sky Binge+ customers to get access to premium ZEE5 content

KOLKATA: The bouquet of content offerings on Tata Sky Binge+ got a major thrust as Tata Sky extended its partnership withZEE5, for its Android enabled smart Set-top box that provides content from linear Live Television and a host of OTT apps onto a TV.

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/tata.jpg?itok=fFM5yHT5
Find out what’s trending on TV with Tata Sky’s redesigned Home Screen

Keeping the customer at the centre of all tech innovations, Tata Sky, India’s leading content distribution and Pay TV platform has introduced a first of its kind feature on its set-top boxes - Trending on TV.

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/30/tataskky.jpg?itok=MF1lVnXH
Tata Sky solidifies lead in the DTH sector

KOLKATA: According to ‘The Indian Telecom Services Performance Indicator Report October – December 2019‘ published by the Telecom Regulatory Authority of India (TRAI), the Indian DTH service has displayed phenomenal growth since launch in 2003. The total number of total active subscribers with pay...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/dd.jpg?itok=aWXvduWR
Big four broadcasters come back on DD Free Dish

MUMBAI: All the big four broadcasters that pulled out of DD Free Dish in 2019 after the new tariff order was implemented have come back on Prasar Bharati’s free direct-to-home (DTH) platform. Star Utsav, Sony Pal, Zee Anmol, Colors Rishtey and Zee Anmol Cinema have successfully bid on the 45th e-...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/yes_0.jpg?itok=sn3tlBM3
Dish TV asks Yes Bank to get MIB go-ahead on its share acquisition

Last Friday, YES Bank informed the stock exchanges that it had acquired 24.19 per cent stake in direct-to-home (DTH) operator Dish TV India Ltd. The latter said on Monday that the disclosure filed by the bank regarding the acquisition contains certain incorrect facts.

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/yes.jpg?itok=3Ebph5TX
Yes Bank acquires 24.19% stake in Dish TV

MUMBAI: Yes Bank has acquired 24.19 per cent stake in Essel Group-promoted direct-to-home (DTH) operator Dish TV India Ltd. The bank has informed in a regulatory filing that it has acquired 44,53,48,990 equity shares having nominal value of Re 1 per share. Shares have been acquired on invocation of...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/d2h.jpg?itok=EvER95Pr
D2H launches DIA, an AI-enabled chatbot for customer service

D2H has launched the ‘D2H Intelligent Assistant’ (DIA), chatbot using the latest AI technology, for its customers. D2H Intelligent Assistant (DIA) is a one-stop solution platform for customers to solve their service queries through an automated assistant in real-time.

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/18/dd.jpg?itok=HBaHC7IP
Prasar Bharati relaxes DD FreeDish fees for FTA channels

MUMBAI: The Covid 2019 pandemic is not just decimating human lives it has also resulted in the broadcasting sector falling sick with shootings ceasing, ad revenues shrivelling, and subscription revenues drying up. To cope up with the rapidly turning toxic business environment, free-to-air (FTA)...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/15/tatasky.jpg?itok=_BksS73p
Tata Sky celebrates the joy of togetherness this international family day’

MUMBAI: Tata Sky, India’s leading content distribution and Pay TV platform, in partnership with Chimp&z Inc, celebrated International Family Day with the launch of a digital campaign under its larger Isko Laga Dala Toh #FamilyJingalala positioning. In times of social distancing when families...

DTH DTH Operator

Sign up for our Newsletter

subscribe for latest stories

* indicates required