DTH

Tata Sky introduces a new age feature Smart Guide

More than 15 million set top boxes have already been upgraded to the new software

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/28/tata.jpg?itok=J3x0yIk6

KOLKATA : Reinforcing its commitment towards building customer centric innovations, Tata Sky, India’s leading content distribution and Pay TV platform has introduced ‘Smart Guide’ –a new-age feature that enables each customer to discover and consume content on television in a smart way. The new feature has been activated on all HD and SD set top boxes paving the way for an enhanced and bespoke TV viewing experience.

These recommendations can be easily accessed through the newly revamped guide that appears on the television screen with the press of the guide button on the Tata Sky remote. The channel guide screen offers thumbnail views of the most watched channels, genres and platform services by the subscribers, under the banners – ‘Your Top Channels’, ‘Trending Channels’, ‘Favourite Genre’ etc. based on a subscriber’s viewing history and the time spent viewing a particular channel or genre. The feature not only gives quick access to the most viewed channels but also recommends more channels based on the genres you like to watch. In case of multi-connection homes, recommendations will be different for the primary and secondary set-top box in line with individual preferences.

Read more news on Tata Sky 

Commenting on the upgrade,  Tata Sky chief commercial and content officer Pallavi Puri  said, “While digital platforms have developed the ability to personalise experiences, on broadcast television this hasn’t been offered so far in a significant way.  With the latest software upgrade, our HD and SD set-top boxes now offer smarter recommendations based on a subscriber’s content consumption patterns leading to an enhanced TV viewing experience.”

As part of the update, the linear search feature has been further enhanced to enable subscribers to search for channels via channel name, offering a hassle-free way of switching to their favourite channel. Linear search can be directly activated from the banner, guide grid and full screen video by only pressing the ‘0’ button on the remote, thereby offering subscribers a faster and smarter option to discover their preferred content. 

The software update has been successfully completed on more than 15 million set top boxes.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/22/tatasky.jpg?itok=SlhKyBEz
Tata Sky Binge+ becomes available at lower price

KOLKATA: Keeping customer interests at the forefront, Tata Sky has further fine-tuned the pricing of its android TV-powered smart set top box, Tata Sky Binge+. Converging the strengths of DTH and the world of OTT content together on the television screens, this new age device will now be available...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/dth.jpg?itok=eTmxaQXp
Active DTH subscribers reach 70.26 million, Tata Sky solidifies its lead

KOLKATA: The Telecom Regulatory Authority of India (TRAI) today released ‘The Indian Telecom Services Performance Indicators’ data for the January- March’20 quarter. Sustaining its growth pace for three quarters in a row, Tata Sky has solidified its lead yet again in the DTH and Pay TV category...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/15/dish.jpg?itok=kU7ZSq9d
Dish TV to push 50% STB manufacturing in India

KOLKATA: Dish TV India Ltd announced the manufacturing of its set-top boxes in India. Demonstrating its commitment to the government’s ‘Make in India’ vision, Dish TV India has shifted the production of its set-top boxes to India, adopting a ‘vocal for local’ strategy. The first consignment of made...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/09/watcho.jpg?itok=YS5px8q5
Watcho revamps its user-generated content offering; launches Watcho Swag

KOLKATA: Dish TV India’s OTT platform, Watcho, the home-grown online video streaming app has gained immense popularity in the country through its fresh short format content and its overall bouquet of offerings. Watcho has been enthralling the viewers with exclusive or original shows, linear TV and...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/08/tata-sky.jpg?itok=Aq1FXWxp
Tata Sky partners with Accedo to develop the user interface of Tata Sky Binge+

KOLKATA: Accedo has worked with Tata Sky, India’s leading content distribution platform to develop the user interface for its latest offering, Tata Sky Binge+ Smart Set-top Box. The Android TV enabled device provides content from Linear Television and a host of OTT apps onto a television screen.  

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/01/dd_free_dish.jpg?itok=W_xYYQtV
DD Free Dish adds three new channels

KOLKATA: The state broadcaster run free-to-air DTH platform DD Free Dish has added three new channels. These include ANB News, Aryan TV National and News India 24×7. These channels won the bid during the 47th e-auctions that was held on 26 August. They are allotted slots for the period between 1...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/28/tatasky.jpg?itok=Ftb-V-3w
Tata Sky’s partner Technicolor to shift settop box manufacturing to India

KOLKATA:  In a big move, Tata Sky, India’s direct-to-home (DTH) operator has decided to shift a significant portion of its settop box sourcing within the country. It has partnered with Technicolor to develop settop boxes for the Indian market that will be manufactured and distributed within India...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/21/djsb.jpg?itok=CiXWqwZY
DishTV and D2H expand regional HD content portfolio, add 6 new HD channels

KOLKATA: Expanding its portfolio of regional language channels, Dish TV India Limited, India’s leading DTH Company, has announced the addition of six new HD channels to its DishTV and D2H platforms. With this, the company aims to provide unparalleled entertainment to the customers in the southern...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/21/tata.jpg?itok=B77Nu8AW
Customers are in an omnichannel world now, reaching them is a lot more complex: Tata Sky's Anurag Kumar

India’s undisputed DTH leader Tata Sky unveiled a digital campaign to celebrate its 14 anniversary recently. Of all other usual campaigns, it stands out in its approach of keeping consumers at the heart of the video.

DTH DTH Operator

Sign up for our Newsletter

subscribe for latest stories

* indicates required