DTH

Tata Sky decreases price of SD and HD set top boxes

The price of HD STBs has come to Rs 1499

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MUMBAI: In a bid to woo customers DTH player Tata Sky has slashed the prices of its set-top boxes (STB) again. The new price of SD STBs is Rs 1399 and that of HD STBs has dropped to Rs 1499, according to reports.

Previously, the SD variant of Tata Sky STB was available for Rs 1600 whereas the HD variant was available for Rs 1800. Moreover, as compared to the other players in the space, the price of Tata Sky’s STB was higher, thus the player made a move to decrease its prices.

About 10 days ago, rival Dish TV had also reduced the prices of its STBs by Rs 50 and was also offering a month-long free HD connection.

Recently, Tata Sky had discontinued its multi-TV policy and so consumers had to pay a full new cost for a new STB in the same house.

Months after it launched its multi-TV app, the DTH operator had discontinued the feature from 15 June and every TV connection was to be billed separately. Even as Tata Sky decided to revert to its previous mode of operation, other DTH operators went the other way by launching offers for multiple TV sets, in line with TRAI regulations. The DTH operator did not reveal the reason for the shift.

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