Tata Sky Classic TV brings back golden era of Indian TV shows

The new service is powered by Shemaroo Entertainment.


Mumbai: Rekindling the love for age-agnostic TV classics of the ’80s and ’90s, Tata Sky has launched a new service Tata Sky Classic TV - which promises to take viewers back to the golden era of Indian television. Popular TV and film actor Neena Gupta has been roped in as the face of the promotional campaign.

Tata Sky Classic TV is being touted as the first such attempt to curate and offer all classic content on television. It is available to all subscribers on channel number 152 at no cost for the first 10 days, followed by a nominal subscription. Some of these titles can also be watched ad-free on the Tata Sky mobile app, said the company in a statement.

“Tata Sky Classic TV brings back the nostalgia of television from the 80s and 90s with handpicked shows and titles from those decades," said Tata Sky chief commercial and content officer Pallavi Puri. "It has been curated in partnership with Shemaroo who are experts in genres across TV shows and movies. They also power Tata Sky Classic Cinema, a popular service that celebrates the richness of vintage Bollywood.”

“Tata Sky has always recognised the appeal of unique and varied content and we believe that Classic TV will bring a whole new facet of entertainment to our viewers. We believe Neena Gupta is the perfect ambassador for this genre and the service,” she further said.

The service, powered by Shemaroo Entertainment, includes notable shows like "Hum Paanch," "Saans," "Fauji," "Banegi Apni Baat," "Jeena Isi Ka Naam Hai," "Movers & Shakers," "Karamchand," "Hasratein," "Hip Hip Hurray," "Zamana Badal Gaya," "Raja Aur Rancho," "Dard," "Akbar The Great," "Yug," "Upanyas," and "Mahanagar" among others.

There is an exclusive chat show hosted by Vishal Malhotra titled "Roobaroo with Star," which will feature veteran actors like Seema Pahwa, Sudha Chandran, Ashok Saraf, Vandana Pathak, Suchitra Pillai and others reminiscing about their time and sharing unheard anecdotes with the audiences.

Commenting on her association with Tata Sky Classic TV, Neena Gupta remarked, “Tata Sky has been known to amplify the entertainment quotient for all its subscribers. And this time I will be a part of that excitement with a relatable brand film that is quirky and fun. I hope the audience loves it as much as I did.’’

“Shemaroo has created a strong association with classics which have the comfort of familiarity.  Our research also indicates that consumers are missing their favourite TV shows of yesteryears. We're confident that there's a strong appeal to this service due to the nostalgia factor. We are excited to partner with Tata Sky Classic TV and bolster our longstanding relationship with the brand,” stated Shemaroo Entertainment Ltd CEO Hiren Gada.

Latest Reads

DTH operators lost 0.97 million subscribers at the end of September 2021: Trai

Mumbai: The number of active subscribers with pay DTH operators decreased from 69.86 million at the end of June to 68.89 million by the end of September, according to the latest Telecom Regulatory Authority of India (Trai) data. This is in addition to the subscribers of DTH Free Dish.

DTH DTH Operator
Tata Sky, Airtel Digital TV hike prices of traditional STBs

Mumbai: Direct-to-home (DTH) service providers Tata Sky and Airtel Digital TV have hiked the prices for new SD and HD set-top-box connections. The gap in prices between traditional STBs and hybrid STBs was reduced considerably.

DTH DTH Operator
Tata Sky launches localised campaign for West Bengal

Mumbai: Tata Sky has launched a new campaign - ‘Ki Darun’ in the West Bengal market to promote its Rs 225 pack. The pack comprises both Bengali and Hindi channels including drama, films, music, kids, news, sports and edutainment channels along with the benefit of on-the-go viewing available through...

DTH DTH Operator
Dish TV India schedules 33rd AGM for 30 December

Mumbai: Dish TV India’s board of directors has scheduled the 33rd annual general meeting (AGM) for 30 December. The company has extended the timeline for the AGM several times since it was first scheduled to be held on 27 September. It applied for the extension in view of the issues arising out of...

DTH DTH Operator
Tata Sky launches new service Tata Sky Romance

Tata Sky has announced the launch of its latest platform service Tata Sky Romance to offer curated romantic content across Hollywood (dubbed in Hindi), Bollywood, and television to its subscribers. Priced at Rs two per day, the service is completely ad-free and is available for on-the-go viewing on...

DTH DTH Services
SC orders stay on criminal proceedings against Yes Bank

The Supreme Court on Tuesday ordered a stay on the criminal proceedings against Yes Bank initiated by Essel group founder Subhash Chandra. The court has granted three weeks to file the counter affidavit.

DTH DTH Services
There needs to be a level playing field: Tata Sky CEO Harit Nagpal on Free Dish issue

Harit Nagpal, the MD and CEO of India’s largest Pay TV distributor - Tata Sky is known to be a vocal man. Time and again, he has used several platforms and occasions to bring the industry’s concerns to the notice of the government and regulators.

DTH DTH Services
HITS combines flexibility of DTH and reliability of cable: NXT Digital CEO Vynsley Fernandes

Headend-in-the-sky (HITS) combined the flexibility and quality of direct-to-home (DTH) services and the reliability and pricing of cable television, said NXT Digital managing director and chief executive officer Vynsley Fernandes on Wednesday. NXT Digital is the only HITS operator in India and...

DTH DTH Services
NCLT adjourns Dish TV India-Yes Bank matter till 22 December

The Mumbai bench of the National Company Law Tribunal (NCLT) has scheduled the next hearing of the Dish TV-Yes Bank matter on 22 December. It has also allowed Yes Bank two weeks’ time to file its reply in its case against Dish TV India.

DTH DTH Operator

Sign up for our Newsletter

subscribe for latest stories

* indicates required