Report on Hindi News Viewership

Tata Sky Classic TV brings back golden era of Indian TV shows

The new service is powered by Shemaroo Entertainment.


Mumbai: Rekindling the love for age-agnostic TV classics of the ’80s and ’90s, Tata Sky has launched a new service Tata Sky Classic TV - which promises to take viewers back to the golden era of Indian television. Popular TV and film actor Neena Gupta has been roped in as the face of the promotional campaign.

Tata Sky Classic TV is being touted as the first such attempt to curate and offer all classic content on television. It is available to all subscribers on channel number 152 at no cost for the first 10 days, followed by a nominal subscription. Some of these titles can also be watched ad-free on the Tata Sky mobile app, said the company in a statement.

“Tata Sky Classic TV brings back the nostalgia of television from the 80s and 90s with handpicked shows and titles from those decades," said Tata Sky chief commercial and content officer Pallavi Puri. "It has been curated in partnership with Shemaroo who are experts in genres across TV shows and movies. They also power Tata Sky Classic Cinema, a popular service that celebrates the richness of vintage Bollywood.”

“Tata Sky has always recognised the appeal of unique and varied content and we believe that Classic TV will bring a whole new facet of entertainment to our viewers. We believe Neena Gupta is the perfect ambassador for this genre and the service,” she further said.

The service, powered by Shemaroo Entertainment, includes notable shows like "Hum Paanch," "Saans," "Fauji," "Banegi Apni Baat," "Jeena Isi Ka Naam Hai," "Movers & Shakers," "Karamchand," "Hasratein," "Hip Hip Hurray," "Zamana Badal Gaya," "Raja Aur Rancho," "Dard," "Akbar The Great," "Yug," "Upanyas," and "Mahanagar" among others.

There is an exclusive chat show hosted by Vishal Malhotra titled "Roobaroo with Star," which will feature veteran actors like Seema Pahwa, Sudha Chandran, Ashok Saraf, Vandana Pathak, Suchitra Pillai and others reminiscing about their time and sharing unheard anecdotes with the audiences.

Commenting on her association with Tata Sky Classic TV, Neena Gupta remarked, “Tata Sky has been known to amplify the entertainment quotient for all its subscribers. And this time I will be a part of that excitement with a relatable brand film that is quirky and fun. I hope the audience loves it as much as I did.’’

“Shemaroo has created a strong association with classics which have the comfort of familiarity.  Our research also indicates that consumers are missing their favourite TV shows of yesteryears. We're confident that there's a strong appeal to this service due to the nostalgia factor. We are excited to partner with Tata Sky Classic TV and bolster our longstanding relationship with the brand,” stated Shemaroo Entertainment Ltd CEO Hiren Gada.

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