DTH
Report on Shemaroo

Tata Sky celebrates 14th anniversary, creates a nostalgic digital campaign

The leading DTH operator pays tribute to its longstanding customers

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/08/10/tata-sky.jpg?itok=qJIhCUwt

KOLKATA: 8 August marked the fourteenth anniversary of Tata Sky, a brand that has grown into a successful and innovation-led organization with a deep-rooted commitment to customer satisfaction through hard work and living up to its ideals of delivering value through strategic planning, technical innovation and embodying passion for all their endeavors.

To commemorate the fourteenth-anniversary milestone, Tata Sky, India’s leading content distribution and Pay TV platform in collaboration with Chimp&z Inc, created a nostalgic #14YearsOfJingalala digital campaign honoring the allegiance of 14 of its patrons who have been the earliest customers of Tata Sky. 

The outreach involved touching base with some of the loyal customers spread across the country and requesting them to share their thoughts on being associated with the brand for more than a decade. Their unscripted anecdotes and memories thus garnered advocated the evolution of the brand over the last 14 years and were weaved into a nostalgic video that enunciated trust and quality. The campaign was further amplified with celebrity influencers congratulating Tata Sky for a successful and formidable journey.

Commenting on honoring this landmark anniversary, Tata Sky chief communication officer Anurag Kumar said, “Our history of putting the customer first is evident through our network of long-term customers, many of which have been with us for over ten years. This anniversary, we wanted to relive the connections we have forged with our consumers through genuine and authentic testimonials that gave an overview of their journey with us. The responses received not only makes for a joyful and encouraging video but also makes us take comfort in the fact that we have made a positive difference to their lives and earned their loyalty for life.”

On the success of the campaign, Chimp&z Inc CEO and co-founder Angad Singh Manchanda said, “We went by the thought that a significant milestone like the 14th anniversary of Tata Sky needed to be upheld with a campaign that brought out the real essence of the brand. And what better way to do that than to reach out to those people who have experienced the service and quality of the product first hand. The #14YearsOfJingalala campaign video is like beautiful memorabilia to be cherished. The people featured in the video are not only consumers but brand custodians and have been endorsing the brand in their own little way.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/28/dth.jpg?itok=MmhIAaW-
DTH segment expands its subscriber base by 1.01 mn in 2020

The direct-to-home (DTH) subscriber base in India has reached a base of around 70.99 million in 2020, according to the Indian Telecom Services Performance Indicator Report October-December 2020 published by the Telecom Regulatory Authority of India (TRAI).

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/26/tata.jpg?itok=vYX8hREL
Negligible content investment for the urban viewer segment: Tata Sky's Harit Nagpal

The pay-TV industry in India has been highlighting the regulatory overburden in the industry for some time now. The players have been battling several legal issues, the amended new tariff order (NTO 2.0) being the most discussed one.

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619097841516.jpg?itok=WFcdRU_t
Subhash Chandra denies rumors related to Dish TV India

KOLKATA: Dish TV India promoter and managing director Jawahar Goel has offered a substantial portion of his equity in the DYH operator as security for the credit facilities availed by Essel Group (Subhash Chandra Group). The group will return the security cover soon, Subhash Chandra Group official...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/swabhiman.jpg?itok=fPgAFy_H
In nostalgia trip, Tata Sky Seniors brings back hit DD show Swabhimaan

New Delhi: The 90s’ hit Doordarshan soap Swabhimaan directed by Mahesh Bhatt and Debaloy Dey has returned to the TV screen after a long gap of 25 years. The show is being exclusively aired on Tata Sky Seniors. The iconic drama that ruled the afternoon primetime on television screens in the 1990s...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/15/img_15042021_113502_800_x_800_pixel.jpg?itok=LjQGAVC9
Tata Sky paints murals in homage to Gujarati cinema actors

NEW DELHI: Tata Sky is painting the town red, quite literally. The DTH operator has launched a unique mural campaign in Gujarat to bring alive the local flavour by associating with popular regional film stars.  The campaign also embodies the concept of khidki that was introduced in the new brand...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/img_12042021_161029_800_x_800_pixel.jpg?itok=LghIoZ3o
Pay-TV revenue to grow at 7 per cent CAGR over 2020-25: MPA report

New Delhi: India is among a handful of countries where there is great scope for further penetration of television. Since the turn of the millennium, pay-TV connections have more than doubled in Indian households, though data in the public domain indicates there still remain an additional 100...

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/02/img_02042021_142340_800_x_800_pixel.jpg?itok=XxWQEXwi
DD Free Dish adds six new MPEG-2 slots

KOLKATA: Public broadcaster Prasar Bharati's free-to-air DTH platform service DD Free Dish has added six new MPEG-2 slots, on the back of having surpassed an estimated 40 million subscribers. The move comes at a time when the platform witnessed a significant jump in the overall sales of MPEG-2...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/02/dishtv.jpg?itok=WmVs65r9
Dish TV granted in-principle approval for 20-year DTH licence

KOLKATA: Popular direct-to-home (DTH) operator Dish TV has renewed its DTH license for 20 years, subject to completion of necessary formalities. Dish TV informed the stock exchange in a regulatory filing that it has received in-principle approval from the ministry of information and broadcasting (...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/30/dd_free_dish.jpg?itok=y_jtnF0v
DD Free Dish now in 40 million households

NEW DELHI: Public broadcaster Prasar Bharati's free-to-air DTH platform DD Free Dish has continued its strong growth trajectory and the service’s subscriber base has crossed an estimated 40 million, according to the EY FICCI Media Entertainment Report 2021.

DTH DTH Operator

Sign up for our Newsletter

subscribe for latest stories

* indicates required