DTH

Tata Sky celebrates 14th anniversary, creates a nostalgic digital campaign

The leading DTH operator pays tribute to its longstanding customers

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/08/10/tata-sky.jpg?itok=1rHFFaAx

KOLKATA: 8 August marked the fourteenth anniversary of Tata Sky, a brand that has grown into a successful and innovation-led organization with a deep-rooted commitment to customer satisfaction through hard work and living up to its ideals of delivering value through strategic planning, technical innovation and embodying passion for all their endeavors.

To commemorate the fourteenth-anniversary milestone, Tata Sky, India’s leading content distribution and Pay TV platform in collaboration with Chimp&z Inc, created a nostalgic #14YearsOfJingalala digital campaign honoring the allegiance of 14 of its patrons who have been the earliest customers of Tata Sky. 

The outreach involved touching base with some of the loyal customers spread across the country and requesting them to share their thoughts on being associated with the brand for more than a decade. Their unscripted anecdotes and memories thus garnered advocated the evolution of the brand over the last 14 years and were weaved into a nostalgic video that enunciated trust and quality. The campaign was further amplified with celebrity influencers congratulating Tata Sky for a successful and formidable journey.

Commenting on honoring this landmark anniversary, Tata Sky chief communication officer Anurag Kumar said, “Our history of putting the customer first is evident through our network of long-term customers, many of which have been with us for over ten years. This anniversary, we wanted to relive the connections we have forged with our consumers through genuine and authentic testimonials that gave an overview of their journey with us. The responses received not only makes for a joyful and encouraging video but also makes us take comfort in the fact that we have made a positive difference to their lives and earned their loyalty for life.”

On the success of the campaign, Chimp&z Inc CEO and co-founder Angad Singh Manchanda said, “We went by the thought that a significant milestone like the 14th anniversary of Tata Sky needed to be upheld with a campaign that brought out the real essence of the brand. And what better way to do that than to reach out to those people who have experienced the service and quality of the product first hand. The #14YearsOfJingalala campaign video is like beautiful memorabilia to be cherished. The people featured in the video are not only consumers but brand custodians and have been endorsing the brand in their own little way.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/22/tatasky.jpg?itok=SlhKyBEz
Tata Sky Binge+ becomes available at lower price

KOLKATA: Keeping customer interests at the forefront, Tata Sky has further fine-tuned the pricing of its android TV-powered smart set top box, Tata Sky Binge+. Converging the strengths of DTH and the world of OTT content together on the television screens, this new age device will now be available...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/dth.jpg?itok=eTmxaQXp
Active DTH subscribers reach 70.26 million, Tata Sky solidifies its lead

KOLKATA: The Telecom Regulatory Authority of India (TRAI) today released ‘The Indian Telecom Services Performance Indicators’ data for the January- March’20 quarter. Sustaining its growth pace for three quarters in a row, Tata Sky has solidified its lead yet again in the DTH and Pay TV category...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/15/dish.jpg?itok=kU7ZSq9d
Dish TV to push 50% STB manufacturing in India

KOLKATA: Dish TV India Ltd announced the manufacturing of its set-top boxes in India. Demonstrating its commitment to the government’s ‘Make in India’ vision, Dish TV India has shifted the production of its set-top boxes to India, adopting a ‘vocal for local’ strategy. The first consignment of made...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/09/watcho.jpg?itok=YS5px8q5
Watcho revamps its user-generated content offering; launches Watcho Swag

KOLKATA: Dish TV India’s OTT platform, Watcho, the home-grown online video streaming app has gained immense popularity in the country through its fresh short format content and its overall bouquet of offerings. Watcho has been enthralling the viewers with exclusive or original shows, linear TV and...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/08/tata-sky.jpg?itok=Aq1FXWxp
Tata Sky partners with Accedo to develop the user interface of Tata Sky Binge+

KOLKATA: Accedo has worked with Tata Sky, India’s leading content distribution platform to develop the user interface for its latest offering, Tata Sky Binge+ Smart Set-top Box. The Android TV enabled device provides content from Linear Television and a host of OTT apps onto a television screen.  

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/01/dd_free_dish.jpg?itok=W_xYYQtV
DD Free Dish adds three new channels

KOLKATA: The state broadcaster run free-to-air DTH platform DD Free Dish has added three new channels. These include ANB News, Aryan TV National and News India 24×7. These channels won the bid during the 47th e-auctions that was held on 26 August. They are allotted slots for the period between 1...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/28/tatasky.jpg?itok=Ftb-V-3w
Tata Sky’s partner Technicolor to shift settop box manufacturing to India

KOLKATA:  In a big move, Tata Sky, India’s direct-to-home (DTH) operator has decided to shift a significant portion of its settop box sourcing within the country. It has partnered with Technicolor to develop settop boxes for the Indian market that will be manufactured and distributed within India...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/21/djsb.jpg?itok=CiXWqwZY
DishTV and D2H expand regional HD content portfolio, add 6 new HD channels

KOLKATA: Expanding its portfolio of regional language channels, Dish TV India Limited, India’s leading DTH Company, has announced the addition of six new HD channels to its DishTV and D2H platforms. With this, the company aims to provide unparalleled entertainment to the customers in the southern...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/21/tata.jpg?itok=B77Nu8AW
Customers are in an omnichannel world now, reaching them is a lot more complex: Tata Sky's Anurag Kumar

India’s undisputed DTH leader Tata Sky unveiled a digital campaign to celebrate its 14 anniversary recently. Of all other usual campaigns, it stands out in its approach of keeping consumers at the heart of the video.

DTH DTH Operator

Sign up for our Newsletter

subscribe for latest stories

* indicates required