DTH

Sun Direct's home channel is media planners’ new destination

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/dth-images/2015/06/04/dth%20dth%20operator.jpg?itok=tsKVFvY9

MUMBAI: South Indian direct-to-home (DTH) player Sun Direct is all set to take advertising on its DTH home channels to a new level. Keeping in mind the increasing number of advertisers opting for slots on DTH home channels over regular TV channels, Sun Direct has taken a stride towards creating awareness about the available platform.





In the current digital era, many advertisers opt for advertising in the home channels of the DTH player, which gives innumerable benefits to the brands as it is reaches the target audience. As a major DTH player in South India, Sun Direct has expanded its home channel platform for advertisers to showcase their brands.





All e–shopping advertisers associated so far gave a positive feedback for Sun Direct viewers for their advertisements resulting in better sales; excluding other brands that have advertised in the platform. The home channel has a mandatory 10-second duration of ads during the booting of the set–top–box so that the viewers get to watch the ad completely. Sun Direct has been innovating to provide services of great quality to both its subscribers and advertisers.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/tata.jpg?itok=oBeqy5cK
Find out what’s trending on TV with Tata Sky’s redesigned Home Screen

Keeping the customer at the centre of all tech innovations, Tata Sky, India’s leading content distribution and Pay TV platform has introduced a first of its kind feature on its set-top boxes - Trending on TV.

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/30/tataskky.jpg?itok=t02w5Isr
Tata Sky solidifies lead in the DTH sector

KOLKATA: According to ‘The Indian Telecom Services Performance Indicator Report October – December 2019‘ published by the Telecom Regulatory Authority of India (TRAI), the Indian DTH service has displayed phenomenal growth since launch in 2003. The total number of total active subscribers with pay...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/dd.jpg?itok=2yq8H9Gz
Big four broadcasters come back on DD Free Dish

MUMBAI: All the big four broadcasters that pulled out of DD Free Dish in 2019 after the new tariff order was implemented have come back on Prasar Bharati’s free direct-to-home (DTH) platform. Star Utsav, Sony Pal, Zee Anmol, Colors Rishtey and Zee Anmol Cinema have successfully bid on the 45th e-...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/yes_0.jpg?itok=pCc36u5E
Dish TV asks Yes Bank to get MIB go-ahead on its share acquisition

Last Friday, YES Bank informed the stock exchanges that it had acquired 24.19 per cent stake in direct-to-home (DTH) operator Dish TV India Ltd. The latter said on Monday that the disclosure filed by the bank regarding the acquisition contains certain incorrect facts.

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/yes.jpg?itok=Gs_f5n0k
Yes Bank acquires 24.19% stake in Dish TV

MUMBAI: Yes Bank has acquired 24.19 per cent stake in Essel Group-promoted direct-to-home (DTH) operator Dish TV India Ltd. The bank has informed in a regulatory filing that it has acquired 44,53,48,990 equity shares having nominal value of Re 1 per share. Shares have been acquired on invocation of...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/d2h.jpg?itok=mQxXUoCT
D2H launches DIA, an AI-enabled chatbot for customer service

D2H has launched the ‘D2H Intelligent Assistant’ (DIA), chatbot using the latest AI technology, for its customers. D2H Intelligent Assistant (DIA) is a one-stop solution platform for customers to solve their service queries through an automated assistant in real-time.

DTH DTH Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/18/dd.jpg?itok=JyFk2Ecb
Prasar Bharati relaxes DD FreeDish fees for FTA channels

MUMBAI: The Covid 2019 pandemic is not just decimating human lives it has also resulted in the broadcasting sector falling sick with shootings ceasing, ad revenues shrivelling, and subscription revenues drying up. To cope up with the rapidly turning toxic business environment, free-to-air (FTA)...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/15/tatasky.jpg?itok=fwRmXeBP
Tata Sky celebrates the joy of togetherness this international family day’

MUMBAI: Tata Sky, India’s leading content distribution and Pay TV platform, in partnership with Chimp&z Inc, celebrated International Family Day with the launch of a digital campaign under its larger Isko Laga Dala Toh #FamilyJingalala positioning. In times of social distancing when families...

DTH DTH Operator
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/12/bhahubali.jpg?itok=t0svhqR6
Tata Sky Fun Learn premieres Baahubali: The Lost Legends – S04 for the first time on Television

The magnum opus Baahubali, which crashed box office records, was later turned into a multi-episode animated series titled – Baahubali: The Lost Legends by SS Rajamouli, creator of the original Baahubali movies. Tata Sky, India’s leading content distribution platform for the first time on Indian...

DTH DTH Operator

Sign up for our Newsletter

subscribe for latest stories

* indicates required